IDSA Partners with Fast Company and The Henry Ford for Design of the Decade Awards Competition

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To recognize and celebrate the positive impact that design has on business and society, the Industrial Designers Society of America (IDSA) presents the Design of the Decade awards competition with The Henry Ford and media partner Fast Company. The competition opens on July 22 and the deadline for entries is August 28, 2010.

We are excited to partner with IDSA for the Design of the Decade awards

To recognize and celebrate the positive impact that design has on business and society, the Industrial Designers Society of America (IDSA) presents the Design of the Decade awards competition with The Henry Ford and media partner Fast Company. The competition opens on July 22 and the deadline for entries is August 28, 2010.

"As an awards program, the Design of the Decade competition is special," said IDSA CEO Clive Roux, "because it recognizes the social impact that design has on our society as well as the significant and growing influence that design has on business. In deepening our focus and widening our aperture to span a decade, we provide the jurors with a sufficiently long period of time to better evaluate and more fully appreciate the longer term impact of design. To more effectively illuminate the lasting imprints and often subtle but important effects of design, we have radically redefined the categories as well."

"We are excited to partner with IDSA for the Design of the Decade awards," said Robert Safian, editor of Fast Company. "Fast Company empowers designers to challenge convention, and the program is an outstanding representation of that. Innovative approaches to design and their impact on business, are what we strive to cover every day on FastCompany.com, FastCoDesign.com and in the magazine."

Masco Corporation's chief design officer, Charles L. Jones, FIDSA, will chair the program and lead the jury. The jury will feature top design executives representing design consultancies, design companies and corporations, including: David Butler, IDSA, vice president of global design, Coca-Cola; Chris Bangle, BMW's former director of design; Brian Walker, president and CEO of Herman Miller; Ayse Birsel, IDSA, president, Birsel + Seck LLC; Sohrab Vossoughi, IDSA, founder and president, Ziba and Marc Greuther, chief curator, The Henry Ford.

"The Design of the Decade competition is about recognizing the most impactful and meaningful contributions to the field of creativity, innovation and design," said Masco's Chief Design Officer Charles Jones. "The challenge of the jury will be to identify and acknowledge those companies who have successfully woven design into their corporate fabric and have been able to clearly demonstrate how design has positively impacted their business."

Judging for the 2010 Design of the Decade competition will be held at The Henry Ford. Jury voting will take place in the museum gallery space in Henry Ford Museum. The winners will become part of the permanent collections at The Henry Ford.

"We are extremely proud of our ongoing relationship with IDSA and are thrilled to be lending our design expertise to this competition," said Patricia Mooradian, president of The Henry Ford. "The Henry Ford plays a critical role in advancing a culture of innovation and design to inspire future generations. We provide a historical, cultural and social perspective of how design has changed our lives."

The competition is open to anyone who has designed a product introduced for sale anywhere in the world between January 1, 2000 and December 31, 2009. There is no limit to the number of entries a company may submit; however, each entry must have its own entry kit. The entry fees are as follows:

  •     IDSA member: $250 per entry
  •     Nonmember: $350 per entry
  •     Late fee: additional $150 (Entries received between August 22 and August 28)

The jury will award 10 to 12 gold awards, 12 or more silver awards, 12 or more bronze awards and one "Design of the Decade" award. The jury will review entries in the following 15 categories:

  •     Solution to a developed world social problem
  •     Solution to a developing world social problem
  •     Most responsible design solution
  •     Solution to a consumer problem
  •     Most appealing consumer solution
  •     Solution to a business problem
  •     Design contribution to business efficiency
  •     Most profitable solution to a business problem
  •     Best example of design raising margins (causing a consumer to part with their money)
  •     Best sustainable design solution
  •     Design thinking contribution to business
  •     Most responsible design solution
  •     Most successful integration of new technology
  •     Design contribution to market share growth
  •     Biggest contribution to brand growth

The Design of the Decade entries will be judged on the following criteria:

  •     Benefit to society
  •     Benefit to business
  •     Innovation
  •     Benefit to user
  •     Responsibility (social, economic, environmental, cultural)
  •     Benefit to client
  •     Visual appeal and appropriate aesthetics

Award winners will be featured in Fast Company's 2010 Dec. /Jan. issue. Competition results will also appear in the 2010 winter edition of Innovation, IDSA's magazine that will be distributed to Fortune 500 CEOs.

To enter the competition, visit http://www.idsa.org/dod to fill out the online entry form. IDSA must receive completed entry forms by August 21 to avoid a late-entry fee. Entries will be accepted until August 28 with an additional $150 late fee for entries received between August 22 and August 28. No entries will be accepted after 11:59 pm on August 28.

About IDSA
Founded in 1965, the Industrial Designers Society of America (IDSA) is the world's oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. IDSA produces the renowned International Design Excellence Award (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate scholarships annually to further industrial design education. The organization has more than 2,300 members in 27 chapters in the U.S. and internationally. For more information, visit http://www.idsa.org.

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