HiveLive Announces "Social by Design" Blog : John Kembel's New Blog Presents Thought Leadership on the Business Impact of Design Thinking and Online Customer Communities

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HiveLive™, Inc., a leading enterprise social software platform provider, today announced that CEO John Kembel is launching a blog, “Social by Design.” Kembel’s blog, targeted at marketing executives exploring or investing in Web 2.0 tools and technology, will cover topics spanning the intersection of online customer communities with design thinking and innovation.

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Welcome to Social by Design

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"Social by Design" blog launches on Friday, July 11th. The first entry, "Welcome to Social by Design," introduces Kembel's view to the intersection of social software, design thinking, and business innovation. Each entry will include a hand-drawn diagram, characteristic of the design thinking process. John Kembel is a Consulting Associate Professor and Strategy Board Member for the new Hasso Plattner Institute of Design at Stanford University (the His latest company, HiveLive, offers best-in-breed, flexible customer communities that enable the culture of innovation and customer-centeredness inspired by design thinking. Links:

Social by Design Blog:

HiveLive Homepage:

LiveConnect Platform Video Introduction:

Photo of John Kembel:

Follow John Kembel on Twitter:

Quote from John Kembel, CEO, HiveLive:

"My background in design thinking and innovation dovetails nicely with HiveLive's mission to create custom-fit customer communities. Online communities are an ideal forum for involving customers in the innovation process. I'm looking forward to providing perspective on this intersection and helping drive the conversation about building the next wave of high-performance companies centered on the customer."

About HiveLive

HiveLive, Inc. is the first company to offer a flexible building-block approach to creating custom-fit online customer communities. Web 2.0 building blocks called Hives combine people, information, and permissions to create social media applications that allow community members to share anything, with anyone. Hives can be configured as a familiar application -- a blog, a wiki, or a forum -- or as a custom application. The building block approach also allows the community to grow organically and evolve as membership expands and changes. The patent-pending technology uniquely enables companies to build communities of depth and forge tighter bonds with their customers, partners, and employees to foster innovation, creativity, loyalty, and trust. HiveLive is privately held with headquarters in Boulder, Colorado. For more information, visit


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