PFAFF® Creative Vision™
Sewing and Embroidery Machine Receives Highest International Design
Recognition
International Jury Awards the PFAFF Creative Vision Machine with the
Red Dot—the Best of the Best
HAMILTON, Bermuda (Business Wire EON/PRWEB ) March 25, 2008 --
Today SVP Worldwide, owner of PFAFF®—the
world’s leading brand of premier sewing and
embroidery machines—announced the new PFAFF
CREATIVE VISION™ sewing and embroidery
machine has been awarded the prestigious international 2008 Red Dot
Design Award—The Best of the Best. The
state-of-the-art machine offers unprecedented sewing precision,
brightness and more sewing space and is easily recognized for its
pioneering design.
“The PFAFF team is honored by the prestigious
international recognition of the Red Dot—The
Best of the Best Design Award—for household
products,” said Don Fletcher, CEO of SVP
Worldwide. “PFAFF sewing machines have been
the pinnacle of German design and engineering for more than 145 years.
Experienced sewers, and now design experts from around the world, have
found that the CREATIVE VISION machine is delivering on its tagline—The
More You Want The More You Get.”
“The aim of the Red Dot Design Award is to
make well-designed innovative products stand out from the rest,”
said Professor Dr. Peter Zec, Initiator of the Red Dot Design Award. “The
design excellence found in the Red Dot recipient’s
products appeal to all the senses, awakens emotions, and promote the
enhancement of everyday life. Design should not only make everyday life
more beautiful, it should also make it easier!”
Offering more unique features than any other sewing machine, the
CREATIVE VISION machine offers sewers previously unavailable features
and benefits including the largest embroidery area available in the
market today. Custom, adjustable LED lighting allows sewers to perfectly
illuminate their sewing space and with the Original IDT™
system and precise positioning, sewers can create the largest and most
intricate embroideries in the industry and create sewing projects with
unprecedented amounts of fabric.
Participating in the 2008 Red Dot Design Awards competition were
companies from 51 countries submitting a total of 3,203 products to the
international jury. After examining and testing the products to assess
them against the judging criteria of degree of innovation,
functionality, formal quality, ergonomics, durability, symbolic and
emotional content, product peripherals, self-explanatory quality and
ecological soundness, fifty products in sixteen categories were selected.
“The culmination of the CREATIVE VISION
sewing machine’s development and design is an
example why PFAFF sewing machines are the number one choice for the most
advanced sewers around the world,” said Brad
Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide.
The pinnacle of the international competition—the
festive gala awards ceremony held in the Essen Opera House, Essen German
on June 23, 2008—will bring together award
honorees with over 1,000 design greats and personalities from politics,
sports, media and entertainment from around the world.
The PFAFF CREATIVE VISION sewing and embroidery machine, along with the
other award-winning products, will be on display from June 24 to July
27, 2008 in the exhibition titled “Design on
Stage—Winners Red Dot Award: Product Design
2008” at the Red Dot Design Museum on the
premises of the ‘Zeche Zollverein’
World Cultural Heritage Site in Germany. The Red Dot Design Museum
houses the largest permanent exhibition of contemporary design worldwide.
About PFAFF
The pinnacle of German design and engineering, PFAFF sewing machines are
the world’s premier precision machines that
sewers aspire to own. The PFAFF brand has a 145 year sewing heritage
that creates a climate for continued development and design of high
quality sewing and embroidery machines. As the perfector of the sewing
craft, PFAFF machines are the creative catalyst for passionate sewers
giving high quality results in all aspects of sewing. Known for
technical refinements and precision, PFAFF sewing and embroidery
machines inspire sewers to perfect their art.
About SVP Worldwide®
SVP Worldwide, a global company headquartered in Hamilton, Bermuda and
doing business through its affiliated companies in over 190 countries,
specializes in the design, manufacture and sale of high quality
household sewing machines and related products under the SINGER,
HUSQVARNA VIKING, and PFAFF brand names. For more information about the
Company and the company’s brands view the
following websites: www.svpworldwide.com,
www.singer.com, www.husqvarnaviking.com,
www.pfaff.com, www.sewingideas.com,
and www.myembroideries.com.
About the Red Dot Design Award:
Today, the Red Dot Design Award, the origins of which go back to 1955,
is one of the largest and most renowned design competitions worldwide.
It consists of the individual disciplines “red
dot award: product design,” “red
dot award: communication design,” and “red
dot award: design concept,” which has been
held annually in Singapore since 2005. For further information please
visit www.red-dot.de/press.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5640589
See the original story at: http://eon.businesswire.com/releases/design/red_dot/prweb800734.htm
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