New York, NY (PRWEB) September 23, 2008
Upscale fashion emporium, Kirna Zabete today announced that it has launched an e-commerce site. The site, kirnazabete.com, will sell store regulars like Lanvin (a USA exclusive on-line), Giambattista Valli, Rick Owens, and Stella McCartney as well as the quirky gifts and unexpected items the store is known for.
Kirna Zabete is adored for its creative edit of the best runways and for "above and beyond" client services. At http://www.kirnazabete.com the service continues. The site will remember returning clients and everything they have ever bought, suggest complimentary products, alert customers when designers they love go on sale and generally hold a shopper's hand throughout every session. Customers can watch fashion shows, review designer collections and purchase all of the eclectic music played at Kirna Zabete.
Heidi Baron Godoff, former Senior Fashion Editor of Mirabella, acts as Managing Director for the site. Her strong editorial vision combined with Kirna and Zabete's merchandising expertise make this site a top destination for fashion-lovers worldwide Ever-changing editorial content will feature new products and fun, but real ways to wear them. "Uptown" "Down-town" "Country Weekend" "First Date" "Close the Deal" and "Pack the Bag" are a few examples.
"We want our online customer to feel like she is walking into our SoHo store: she smells the candle we are burning, hears the tunes we are spinning, sees the colors and shapes of our products and is transcended into fashion utopia" says co-owner Sarah Easley The customer does feel the presence of the SoHo store on the website and even sees the personalities of co-owners Beth Buccini and Sarah Easley. "We wish we had more time to be on the sales floor. We have always wanted to clone ourselves so we could be there 24/7 for our clients. Now we can!" says Buccini. In fact, the stamp of the owners "approval" is all over the site. Charming avatars of Easley and Buccini are found throughout the site where they give tips, play favorites among products and tell their own personal style picks and tips. "Our clients have been asking us to open in Los Angeles, Miami, Paris, St Barth's…" Says Buccini. Easley (as usual) finishes her sentence, "On-line seemed the most fair option. Same quality Kirna Zabete, but all access, all time zones."
About Kirna Zabete;
Kirna Zabete, retail fashion mecca at 96 Greene Street in New York City's SoHo, opened its doors August 1999. This lifestyle store was a new retail concept casually blending luxury items in every category: clothing, jewelry, home, baby, pet and candy. The store offered a fresh shopping experience in a climate where upscale multi brand shops were scarce. Co-owners Beth Buccini and Sarah Easley believed, "If we build it, they will come." And come they did! Top fashion editors, celebrities, stylists and elite shoppers from all over the world have made Kirna Zabete a top destination. Countless fashion magazines in ten languages have chronicled the highlights of Kirna Zabete and its owners.
In 2002, Kirna Zabete launched 2 fragrances: Kirna, created by Sarah Easley, and Zabete, created by Beth Buccini. In 2007, Kirna Zabete Tokyo opened in Takashimaya Shinjuku. In 2008, Kirna Zabete created a limited edition vinyl toy and matching keychain which is sold at both store locations.
For more information visit:
Customerservice @ KirnaZabete.com
1-877-KZ LUVS U