DESIGNER WHEY® Muscles Up In GNC Franchise Show in Las Vegas With Debut of New DESIGNER PROTEIN BLITZ™ Drinks and DESIGNER WHEY Lite & Lean Product Line

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Visit Booth #212 to Taste America's #1 Protein*, DESIGNER WHEY


Can you take this…Punch

DESIGNER WHEY®, the innovative protein powerhouse, is excited to announce that the company is working with General Nutritional Centers (GNC) to aggressively increase domestic distribution of its great tasting and healthy whey-based protein products. DESIGNER WHEY products are sold in more than 2500 GNC corporate, military and franchise-owned stores around the globe.

GNC store owners can stop by the NEXT Proteins booth (#212) at the GNC Franchise Show located inside the Paris Las Vegas Hotel & Casino from May 18-21 to experience and order DESIGNER WHEY products for their retail stores.

"We are excited to be launching two new product lines at GNC, the DESIGNER PROTEIN BLITZ™ drinks and our hunger curbing DESIGNER WHEY Lite & Lean products, which are a perfect fit for the GNC customer," commented David Jenkins, Chief Executive Officer for NEXT Proteins. "Whether dieting or gaining, GNC customers can discover great tasting whey protein products to use for their daily weight management and to increase the benefit of their workouts."

The 20 oz DESIGNER PROTEIN BLITZ drink line includes 30 grams of the fastest protein on the planet and 7.8g of muscle-changing BCAAs per bottle and comes in the following sensational flavors: "WTF…Orange Mango", "Can you take this…Punch" and "Grip it good…Grape".
The exciting new Lite & Lean whey protein products help to curb hunger cravings. Featuring DESIGNER WHEY Protein2GO Pak™ and DESIGNER WHEY 12oz canister formats as well as the Ready-to-Drink bottles with just 35 calories, 5g fiber, 0g fat and 5g of DESIGNER WHEY protein, they are perfect for those looking for tools to achieve their weight loss.

Other delicious DESIGNER WHEY products include DESIGNER WHEY Protein2GO Paks in unique flavors like Orange Mango, Pomegranate Fruit, French Vanilla and Double Chocolate. In addition, find products at GNC such as traditional DESIGNER WHEY 12.7oz canisters and 2 lb jugs of Strawberry, Chocolate, French Vanilla and Natural flavors. Fitness enthusiasts who use DESIGNER WHEY protein powders before and after workouts will experience better strength, better power, better muscle recovery, better health and performance.

GNC franchise owners looking for additional information on DESIGNER WHEY's complete line of protein powders, visit Also online, learn innovative ways to incorporate protein into current diet plans, meals and discover tasty protein shake recipes.

*Based on AC Nielsen sales monitoring for 52 weeks ending February 23, 2008, DESIGNER WHEY brand is #1 in Unit Sales for high protein powder in US-FOOD.

**The current recommended dietary guidelines and practices in the U.S. support the use of dietary protein at levels above 1.5 g per kg of body weight per day or .68g per pound of body weight per day (For example: a 150 lb woman needs 102 grams of protein per day) during weight loss. - Layman, Donald K., Journal of the American College of Nutrition

Whey protein has been called the ultimate functional food. The revolutionary benefit of DESIGNER WHEY® products is the utilization of whey, a protein-rich liquid component of milk produced as a by-product of the cheese-making process.

Since 1993, NEXT Proteins has pioneered the manufacture of a full line of branded consumer whey-based products. NEXT Proteins, Inc. manufactures the industry's best selling protein, DESIGNER WHEY®, which powers the company's innovative, great tasting products such as DESIGNER WHEY® Protein2GO and DESIGNER WHEY Lite & Lean protein powders.


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Don Williams

Laura Waniuk, Brand Manager
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