Desktop Publishing (DTP): A Global Outlook
San Jose, California (PRWEB) January 12, 2012
Follow us on LinkedIn – DTP is leading to a spurt of growth in content creation workers while causing a sea-change in the commercial printing industry. Over the last two decades, publishing firms added over 255,000 workers, while employees and freelancers in graphic designers firms increased to 78,000 and 80,000 respectively. With rapid developments in technology in the fields of telecommunication and Internet, an important trend characterizing the industry is the increasing number of publishers exhibiting preference to work independently and therefore opting for freelance work. Further, the concept of establishing DTP as a home-based business is also gaining wide popularity. Niche specialization, where publishers by capitalizing on their previous work experience, provide tailor-made services to specific market segments is another trend being witnessed in the market.
Desktop publishers are resorting to specialization as a means of survival and growth in the present global and competitive market. However, the risks for specialization include downturns or slowdown in the specific industry. Consequently, specialization in niche markets while still being in contact with other areas of business is evolving as an ideal strategy for publishers. With increasing work being done in-house, companies are resulting in more jobs to create corporate newsletters and reports. New jobs are expected for desktop publishers in the publishing firms as well as in commercial printing.
Currently, desktop publishing industry faces slackness in demand for specialized professionals, due to the widespread accessibility of software-packages, easily understandable even for a nonprofessional. Furthermore, the requirement of professionals in various fields to possess basic desktop publishing skills as part of their work and the practice of moving published material to Internet with the purpose of saving printing cost is resulting in lesser job opportunities in the industry. However, the prospects for publishers who are trained and experienced is expected to remain strong as a majority of organizations still require professional high-end services.
The research report titled “Desktop Publishing (DTP): A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
For more details about this comprehensive industry report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
Global Industry Analysts, Inc.
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