Nashville, TN (Vocus) July 1, 2010
Samara Anderson, North Star Destination Strategies' Vice President and Director of Marketing, will teach at the Southeast Tourism Society's 2010 Marketing College. For one week each year, tourism industry professionals from all over the Southeast meet at North Georgia College & State University in Dahlonega, Georgia. This year's Marketing College will be held June 25 - 30. Anderson will teach classes on community branding and destination branding.
North Star Destination Strategies is an industry leader in the field of community and city branding. The city branding specialists have worked with over 110 communities across the United States including Santa Rosa, California; Fairbanks, Alaska and Providence, Rhode Island.
As North Star Destination Strategies' director of marketing since 2004, Samara has played a significant role in growing the firm to its status as the nationwide leader in the burgeoning industry of place branding. Anderson is a graduate of the Southern Tourism Society’s Marketing College. She has traveled extensively, gaining first-hand knowledge of different cultures, communities and customs worldwide. Audiences always respond positively to her energy and engaging style as she illustrates branding talks with stories of her travels. "I am thrilled to have the opportunity to teach at this year's Marketing College, we value our relationship with the Southeast Tourism Society and its members. We appreciate the opportunity to share our knowledge on the subject of destination marketing, " Samara Anderson, Vice President and Director of Marketing, North Star Destination Strategies.
The Southeast Tourism Society is a non-profit organization dedicated to the promotion and development of tourism throughout the Southeast. It was founded in 1983 with eight member states, Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. Kentucky, Virginia, West Virginia and Arkansas joined later. Membership is approaching 1,000 individuals who represented a wide range of travel-related businesses and organizations.
During Marketing College, students experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Marketing College professors are working, experienced professionals from across the U.S. who not only bring expertise, but real-world knowledge and experience, to the classroom. Students who attend three years of Marketing College receive a Travel Marketing Professional (TMP) certification, presented at a special graduation ceremony at the STS spring meeting.