Major Online Retailer Offsets Customers' Use of Products

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Retailer partners with TerraPass to purchase carbon credits to offset their customers' use of lighting products.

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Every item that uses energy created from fossil fuels such as oil or coal to operate produces carbon emissions

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Destination Lighting, a major online lighting and home décor retailer, recently unveiled their latest program to help combat global warming. They have partnered with TerraPass, a leading supplier of carbon credits, to become the only lighting retailer to include between 1-5 years of carbon offsets for nearly all of the lighting fixtures and other energy consuming products they sell through their website. Destination Lighting has already offset more than 34,539 lbs of carbon pollution since the program started on July 10, 2009.

Destination Lighting has calculated the national annual average usage of about 90% of their online products. Combining that with the maximum energy consumption of a product, they can determine the average Annual Carbon Footprint of lamps, ceiling fans, built-in coffee makers, or any other energy consuming product on their website. The Annual Carbon Footprint of a product is shown to all website visitors when they view the details of just about any product.

"Every item that uses energy created from fossil fuels such as oil or coal to operate produces carbon emissions," explains Doug Drake, Ecommerce Director for Destination Lighting. "We have spent hundreds of hours calculating the estimated carbon emissions emitted by using the products we sell online, not just lighting products." The retailer then purchases an equal amount of carbon credits from TerraPass for between 1 and 5 years of normal usage. "Our goal is to help our customers become just a little more carbon-neutral without sacrificing quality or value."

Destination Lighting is one of the first retailers to balance their customer's usage of their products through carbon credits. A few retailers, such as Expedia and Enterprise Rent-A-Car, allow customers to purchase carbon credits as an option with an additional fee; however, Destination Lighting has included this as a standard feature for nearly all of their products at absolutely no cost to the customer.

All funds generated through Destination Lighting's purchase of carbon credits will go toward research & development of green energy technologies, including: wind power, farm power, and landfill gas capture. More information can be found by visiting the Destination Lighting website at http://www.destinationlighting.com.

About Destination Lighting:
Seattle Lighting, the parent company of Destination Lighting, was founded in 1916 and is the leading lighting retailer within the Pacific Northwest. Destination Lighting was established in 2004 as the online retail division of the company. Destination Lighting offers lighting and home décor items to the public, as well as provides lighting and interior design tips and advice through their My Design Advisor newsletter. They have been a retail industry leader in green programs for the past 10-years. They won the Energy Star Award for Excellence the past 3 consecutive years. They have also replaced 28,000 of their showroom incandescent bulbs with Energy Star qualified CFL's, recycled more than 12,000 CFL's through their in-store recycling program, and replaced the Seattle City and Portland Christmas trees with cool LCD Christmas lights between 2007 and 2008. For more information, visit http://www.destinationlighting.com. They are also on Facebook at http://www.facebook.com/destinationlighting.

About TerraPass:
Launched in 2004, TerraPass Inc. is a leading retailer of carbon offsets and consumer energy efficiency products through http://www.terrapass.com. The company also works with developers of greenhouse gas reduction projects to bring to market verified carbon credits. Individuals, families and businesses who are balancing out the global warming impact of their flying, driving and home and office energy use have collectively funded reductions of over 1 billion pounds of carbon dioxide emissions, the primary cause of climate change. TerraPass works with clean energy and carbon emissions reduction projects throughout the U.S., including wind power, farm power, and landfill gas capture. 100% of TerraPass carbon credits are verified against a broadly accepted standard by independent, third-party verifiers. For more information, visit http://www.terrapass.com.

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Douglas Drake
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