San Diego, CA (PRWEB) February 12, 2013
The release of the Details Matter app for Android users is the latest app to feature Parallel 6’s Captive Reach technology, a leading enterprise mobile application platform that provides competitive, social, geographic and market basket insights. The Details Matter app is a virtual community board where users can share and receive date ideas throughout San Diego.
Captive Reach also powers the Details Matter app for Apple iOS users. The release of the Details Matter app for Android was the final phase of Parallel 6 providing the Captive Reach platform to Details Matter.
Founder of Details Matter, Mark Wills and Blake Whitney Thompson, celebrated the release of the app with the Details Matter Launch Party. Hosted at Bailiwick, downtown San Diego’s newest bar and restaurant, over 150 guests attended the launch of the app. Parallel 6 CEO David Turner and its social media team attended the event.
“The Details Matter Launch Party was a great success. Guests were downloading the app, discussing date ideas and enjoying a night out in San Diego. We’re glad to provide our Captive Reach technology to such a fun and engaging app like Details Matter. We can’t wait to expand the Details Matter app to cities nationwide,” said Turner.
In addition to providing its Captive Reach technology, Parallel 6’s digital marketing agency provides social media services to Details Matter. At the Details Matter Launch Party, Parallel 6’s social media team initiated a live Tweet board and raffle contest. Attendants that used the hashtag, #DMLaunchParty, were entered into the raffle for a chance to win a free date.
Captive Reach is an application platform that can be tailored to fit the needs of any mobile strategy. Details Matter utilizes Parallel 6’s digital marketing agency to leverage the Captive Reach mobile strategy. To learn more about Captive Reach technology and Parallel 6’s mobile strategy, or to request a demo, visit http://www.parallel6.com.
About Parallel 6
Parallel 6 Inc., located in San Diego, is the creator of Captive Reach, a leading enterprise mobile application platform. Captive Reach influences consumer behavior, enhancing brand recognition and building strong client-customer relationships. With a combination of competitive, social, geographic, and market basket insights, Parallel 6’s Captive Reach allows brands to engage and activate their best consumers through the palm of their hand. Parallel 6 serves a wide array of B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional service firms.