Global Market for Laundry Products to Exceed $48.5 Billion by 2010, According to a New Report by Global Industry Analysts, Inc.

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Worldwide laundry detergent market is witnessing a significant shift towards concentrated powder and liquid formulations. Even though liquids gain in strength, powders remain more cost-effective for consumers, and are expected to maintain a sizeable share in the long run. Global market for laundry products is projected to exceed US$48.5 billion by 2010, growing at a compounded annual rate of about 4% during the period 2001-2010.

Laundry Products: A Global Strategic Business Report

Worldwide laundry products market is almost stagnant devoid of innovations or new product developments taking place. Currently the market drivers surround packaging, promotion, and/or improved versions of the existing products. Global laundry products makers, as a result of intense competition and severe pricing pressures, are targeting the developing markets in industrializing economies including the thriving Asian and Latin American regions.

Europe dominates the global market for laundry products with sales estimated at US$14 billion for 2007. Asia-Pacific represents the fastest growing region for laundry products with sales projected to grow at a compounded annual rate of over 6% during the period 2001-2010. Global market for detergents is projected to be more than US$27.5 billion in 2008. Higher prices for petroleum have opened new opportunities for oleochemicals, compounds derived from animal or plant fats or oils. Most of the oleochemical capacities for use in producing detergents are concentrated in Southeast Asia. Increasing feedstock prices are also inducing detergent manufacturers to look for other non-surfactant cleaners and new enzymes with capabilities to break down lipids as alternative raw materials. Laundry aids market is the fastest growing segment in the global laundry products market and is projected to exceed US$7 billion by 2010, at a CAGR of over 7% during the period 2001-2010.

In line with the trend to market environmentally friendly consumer products, retailers are marketing green laundry detergents. New laundry detergents that are energy efficient and clean clothes without the need for hot water, causes minimal water pollution when drained are being increasingly introduced

The report titled "Laundry Products: A Global Strategic Business Report" published by Global Industry Analysts, Inc., provides a comprehensive review of market trends and issues, competitive landscape, mergers, acquisitions, and other strategic industry activities. The study also analyzes market data and analytics in value sales for regions such as USA, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World by the following product groups/segments - Detergents (Powder, Liquid, Bar, and Others); Fabric Softeners (Liquid, and Sheets); Laundry Aids (Bleaches/Pretreaters, and Stain Removers); and Other Laundry Products

Key players dominating the global laundry products market include Church & Dwight, Colgate-Palmolive Company, Henkel KGaA, Kao Corporation, Lion Corporation, Procter & Gamble Co., Reckitt Benckiser Plc, Unilever N.V., The Clorox Company, and The Dial Corporation.

For more details about this research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
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