DevaCurl Debuts A Curl-Inspired Hair Spray

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DevaCurl Flexible-Hold Hair Spray is a lavender-scented hair spray infused with wheat proteins to condition hair and provide a high-gloss shine, and styling polymers for humidity resistance and style retention. The new hair spray is available nationwide in select professional salons, stores and online at http://www.mydevacurl.com

NEW! DevaCurl Flexible-Hold Hair Spray

"DevaCurl was inspired by a growing demand from professional stylists and curly clients to introduce a hair spray for all curl types," said William Ludwig, DevaCurl president and COO.

DevaCurl has added more flexibility to its award-winning line of curl care products. The new DevaCurl Flexible-Hold Hair Spray is available nationwide beginning this week. The lavender-scented spray is infused with wheat proteins to condition hair and provide a high-gloss shine, and styling polymers for humidity resistance and style retention.

One Hair Spray for All
The DevaCurl Flexible-Hold Hair Spray and its ultra-lightweight setting power is suitable for all curl types, including delicate waves. The microfine mist gives users a touchable, long-lasting hold and can be applied and reapplied without sticky buildup or weighing hair down.

"Hair spray is a key styling product for professional stylists and those styling at home," said William Ludwig, DevaCurl president and COO. He added, "DevaCurl was inspired by a growing demand from professional stylists and curly clients to introduce a hair spray for all curl types."

Hair Styles Take Shape, Naturally
DevaCurl Flexible-Hold Hair Spray is the finishing soft touch for keeping perfectly styled curls and waves in place. Curly girls will appreciate the product’s anti-frizz benefits and its power to resist humidity and multiple stylings. The professional strength hair spray allows any user to create natural and special occasion styles that range from the romantic – long and loose curls – to the more difficult 1940s glam, pin-up curls.

All DevaCurl products, including the new DevaCurl Flexible-Hold Hair Spray, are void of silicones, parabens and sulfates. DevaCurl curl care products are infused with a natural blend of botanicals to restore moisture and are ideal for all curl types. For more product information and expert styling tips, visit http://www.mydevacurl.com.

Purchase DevaCurl Flexible-Hold Hair Spray
DevaCurl Flexible-Hold Hair Spray is available in select professional salons across the United States. Visit the company's website for pricing, locations and more information. For the latest DevaCurl news and information, follow 'DevaCurl' on Facebook and Twitter.

About DevaCurl
DevaCurl offers a complete collection of products designed exclusively for curly, wavy and chemically processed hair to rejuvenate and restore curls to their natural order. The DevaCurl story and its unique collection of curly products originated with thousands of enthusiastic curly clients at our Devachan Salons in the trendy SOHO district of NYC. The innovative DevaCurl collection of sulfate, silicone and paraben-free conditioning cleansers and styling products address curly hair’s specific needs using healthy oils and botanical extracts that cleanse, hydrate and lock-in moisture.

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Suzette Schermer
DevaCurl
612-695-4528
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