DevaCurl Introduces New Ultra Defining Gel

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DevaCurl, a popular curly hair care company, has extended its best-selling line of styling products to include the new DevaCurl Ultra Defining Gel, created to provide ultimate definition, optimal hold and maximum curl retention. The new styling gel is infused with a blend of botanical and conditioning ingredients including chamomile, lemongrass and rosemary, to provide moisture and maintain healthy, frizz-free curls. DevaCurl products are available nationwide at select professional salons and locations across the United States and Canada.

New DevaCurl Styling Gel

DevaCurl Ultra Defining Gel is a lightweight styling gel that provides definition, hold and maximum curl retention

The entire range of DevaCurl styling gels uniquely deliver curl definition and hold choices for all curl types, while providing additional benefits for a healthy curly lifestyle," said William Ludwig, DevaCurl president and COO.

Today, DevaCurl announced the release of its new DevaCurl Ultra Defining Gel, a lightweight styling gel created to provide ultimate definition, optimal hold and maximum curl retention.

The alcohol-free styling gel is infused with an exclusive blend of botanical and conditioning ingredients including chamomile, lemongrass and rosemary to provide moisture and maintain healthy, frizz-free curls. Developed for all curl types, DevaCurl Ultra Defining Gel is enriched with oat and wheat extracts to nourish, strengthen and protect; and give greater shape to wavy and s’wavy curls.

“The new Ultra Defining Gel was developed to meet the needs and demands of the rapidly growing number of Deva Inspired stylists and individuals with curly hair seeking more styling options," said William Ludwig, DevaCurl president and COO. "The entire range of DevaCurl styling gels uniquely deliver curl definition and hold choices for all curl types, while providing additional benefits for a healthy curly lifestyle."

DevaCurl Protects, Gives Curls Style
DevaCurl Styling Gels are a key component to the hair care company’s award-winning product collection. DevaCurl styling gels are a proven and recommended component of the Deva 3-Step method to cleanse, hydrate and style curls. In addition to the new DevaCurl Ultra Defining Gel, the curl care company offers multiple styling gel options for curl definition, controlling frizz and giving curls a touchable, crunch-free shine. All DevaCurl products, including its styling gels, are alcohol, silicone, sulfate and paraben-free.

DevaCurl Spray Gel is a recent addition to the product line-up. This lightweight, no-flake, root-lifting spray gel moisturizes, enhances and re-activates curls.

DevaCurl Light Defining Gel, formerly DevaCurl AnGEL, is a light-hold moisturizing and defining gel that delivers flexible styling for a natural, soft hold.

DevaCare Arc AnGEL is a firm-hold gel that contains UV absorbers and anti-oxidants to protect the longevity of hair color and provide additional protection from sun damage.

DevaCurl products, including the new DevaCurl Ultra Defining Gel, are available nationwide at select professional salons and locations across the United States and Canada. Visit http://www.mydevacurl.com for salon and retail locations, and learn more about the DevaCurl brand, curl types and styling tips, and learn more about the DevaCurl brand, curl types and styling tips. To join the curlvolution, follow ‘DevaCurl’ on Facebook and Twitter.

About DevaCurl
DevaCurl offers a complete collection of products designed exclusively for curly, wavy and chemically processed hair. The DevaCurl story and its unique collection of curly products originated with thousands of enthusiastic curly clients at our Devachan Salons in the trendy SOHO district of NYC. The innovative DevaCurl collection of sulfate, silicone and paraben-free conditioning cleansers and styling products address curly hair’s specific needs using healthy oils and botanical extracts that cleanse, hydrate and lock-in moisture. Visit http://www.mydevacurl.com.

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Suzette Schermer

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