Heatwave Interactive, Inc. Announces Additions to Executive Team

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Heatwave™ Interactive, Inc., the leading-edge development studio for intellectual property across gaming, film and music, announces today the addition of several key hires.

Heatwave has scoured the international scene and collected one of the most experienced business teams in the game industry

Heatwave™ Interactive, Inc., the leading-edge development studio for intellectual property across gaming, film and music, announces today the addition of several key hires. Heatwave™ is thrilled to make the following appointments:

To the post of Chief Financial Officer is Patrick Goodwin who brings over 20 years of executive experience with start-up and rapidly growing companies to his new position with Heatwave. Prior to joining Heatwave, he was the CFO and Treasurer for Valve™, developer of Half-Life®, Counter-Strike®, and creator of the Steam™ online digital content distribution platform. Goodwin graduated Magna Cum Laude in Economics from the University of Washington in Seattle and earned his MBA from The UCLA Anderson School of Management in Los Angeles. Goodwin will manage the global finance activities for Heatwave Interactive and its properties.

Paul Fullwood joins Heatwave as Senior Vice President, Business Development. A games industry veteran for more than 20 years, Fullwood comes to Heatwave from the University of Abertay where he was Professor of Video Games Technology. Previous posts include VP of Product Development at Lightspan™, VP of Worldwide Studios at Hasbro™ Interactive, and he's contributed to a slew of game titles including Civilization II™, Mech Warrior III™, Roller Coaster Tycoon™, Gunship 2000™ and Xcom™. Fullwood will oversee business development, fundraising and strategic partnerships.

In her new role as Director of Marketing for Heatwave, Jenny Bendel brings more than 20 years of experience developing award-winning marketing and PR campaigns in the entertainment industry. Bendel has contributed to the success of several Grammy®-winning music artists, Academy Award®-winning films, and world-class gaming franchises Dungeons & Dragons®, Pokemon®, and Star Wars®, among others. Most recently, as Global Marketing Manager for ArenaNet™, she oversaw the worldwide marketing & PR strategies for the wildly popular MMORPG Guild Wars®. Bendel will oversee global marketing, promotions and public relations for Heatwave and its properties.

"Heatwave has scoured the international scene and collected one of the most experienced business teams in the game industry," says Donn Clendenon, co-Founder of Heatwave Interactive, Inc. "The great lengths we've gone to in creating a world class business and marketing team will transform the way business is done not only in gaming, but in the entertainment industry."

By leading the charge with the mantra, "Content is king," Heatwave will bridge the gap in the entertainment industries by developing highly-original IP that is compelling in a variety of cross-media applications, including games, film, music, TV and more. Heatwave Interactive has fully-funded its Central Studio with a recent series-A investment from Syncom Venture Partners, and the studio currently has several unannounced projects in production.

For more information, please contact Jenny Bendel at 512.501.3608.

About Heatwave™ Interactive:
Located in Austin, TX, Heatwave ™ Interactive, Inc. was founded in early 2007 by games industry wunderkind Anthony Castoro (EA, Sony Online, Entertainment, Codemasters) and entrepreneurial maverick Donn Clendenon (MPG-Net, World Gaming Corporation, I-Sun Networks). Staffed by a core team of top-flight game, music and movie industry veterans, Heatwave ™ Interactive, Inc. seeks to fundamentally revolutionize the entertainment landscape by creating innovative cross-media properties for gaming, film, music and television. The credited works of the team's members include over 200 commercial video, PC and tabletop games, as well as Academy Award-winning films and Grammy Award-winning albums. Supporting the Central Studio is a Board of Advisors including Jason Bell, CEO of Chrysalis Games, formerly of Turbine, Atari, EA, and Kesmai; Ann E. Kronen, formerly of Atari, Humongous Entertainment, Disney, Phillips, and Broderbund Software; and Charles J. Weber, CEO of Weber Communications, former CEO of LucasFilm Ltd. For more information about Heatwave Interactive, Inc., please visit http://www.heatwaveinteractive.com.

Contact:
Jenny Bendel
Director of Marketing
512.501.3608

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