Business Becomes Personal in New Novel by Bettina Deynes and Robert Wiedefeld

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Authors announce the release of ‘Alejandra’s Quest’

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This is a theme that is repeating itself constantly in our fast-paced world.

In “Alejandra’s Quest” (published by iUniverse), the new novel by Bettina Deynes and Robert Wiedefeld, a woman who is trapped between two lives embarks on a relentless quest to make her dreams come true.

With a workaholic husband who barely knows she is alive, and with professional success seemingly just beyond her reach, Alejandra reluctantly agrees to sacrifice her personal time to meet her business partner, Terry Longbow, and his son in Memphis for an impromptu meeting about a company for sale. It is not long before Alejandra and Terry purchase the small business without any idea that their lives are about to collide with a global economic meltdown. Now in a struggle for survival, a vulnerable Alejandra is led into the arms of another man who shows her that happiness may not be out of her reach after all.

An excerpt from “Alejandra’s Quest”:

"I think I understand now, she thought. Happiness is a fickle illusion. I've been desperately pursuing an illusion—something that will always be just a little bit beyond my grasp. I now know that my tenacious quest for happiness will always result in self-doubt and frustration. I will achieve a much greater fulfillment in my life if I ignore the long-term end, which is happiness and simply pursue the short-term means, which are satisfaction and contentment. Steve Jobs was right—the journey IS the reward!"

Wiedefeld believes now is the perfect time for a story like “Alejandra’s Quest.” “Everyone in today's society should be able to relate to and empathize with the struggle of a young woman to succeed in her personal relationships and at the same time in a challenging career,” he says. “This is a theme that is repeating itself constantly in our fast-paced world.”

“Alejandra’s Quest”
By Bettina Deynes and Robert Wiedefeld
Hardcover | 6 x 9in | 336 pages | ISBN 9781475987614
Softcover | 6 x 9in | 336 pages | ISBN 9781475987607
E-Book | ISBN 9781475987621
Available at Amazon and Barnes & Noble

About the Authors
Bettina A. Deynes holds an MBA from the University of Maryland and resides with her family in Adelphi, Md.

Robert F. Wiedefeld earned an MBA from Loyola University and lives in Ellicott City, Md.

Deynes and Wiedefeld have partnered for 10 years as consultants to businesses in multiple industries

iUniverse, an Author Solutions, Inc. self-publishing imprint, is the leading book marketing, editorial services, and supported self-publishing provider. iUniverse has a strategic alliance with Indigo Books & Music, Inc. in Canada, and titles accepted into the iUniverse Rising Star program are featured in a special collection on iUniverse recognizes excellence in book publishing through the Star, Reader’s Choice, Rising Star and Editor’s Choice designations – self-publishing’s only such awards program. Headquartered in Bloomington, Ind., iUniverse also operates offices in Indianapolis. For more information or to publish a book, please visit or call 1-800-AUTHORS. For the latest, follow @iuniversebooks on Twitter.

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