London, UK (PRWEB) April 20, 2012
Dezz Limited today announced the launch of a new press release distribution network aimed at enhancing the presence and increasing the visibility of alternative investment initiatives on the Web by providing a significant boost to their Search Engine Optimisation (SEO) status. The network consists of over 100 websites providing comprehensive coverage on a range of sustainable investment products, including carbon trading, alternative energy, agriculture, forestry and timber investments.
Dezz has established the new network to meet the needs of individual businesses, something which the traditional PR distribution market has so far failed to adequately address..
“The goal of a PR is to trigger an effective, profit-driven marketing campaign and to produce tangible results. A business wants to be sure that its PR shows up in all the right places on the Web. That’s the only way they can get all the right eyeballs on their content,” said John Adam, co-founder of Dezz.
Adam continued, “You may have a solid PR content-wise, but if it ends up blending in with all the noise out there, you won’t get the results you want. This is especially true for niche businesses such as alternative green investments, which typically have high, but not fully utilised, Web searchability potential”.
The problem with submitting a press release via generic PR distribution networks is that the PR will return no more than 20 links, of which the majority will be “nofollow” links and will most likely be deleted after a relatively short period of time. These links will not appear on websites which Google considers particularly relevant to a given industry.
By contrast, submitting a press release via Dezz’s network of industry relevant sites guarantees a fixed number of “follow-through” links for the client business. The links will appear on good and well-ranked industry-specific websites, giving green businesses a quick and effective boost to their website’s organic rankings.
Beyond strategic PR positioning, Dezz’s distribution network focuses on the quality of the PR content. With an experienced in-house writing team, the company works with individual clients to design customised key search terms for seamless integration into compelling, high quality content.
About Dezz (http://www.dezz.com)
Dezz Limited is a UK-based boutique digital media company providing original, reliable and timely information on green and sustainable investment opportunities to large investment company decision makers, NGOs and eco-minded individuals. Dezz owns and operates over 100 industry-relevant websites, covering alternative investment sectors such as carbon trading, forestry, timber, agriculture and renewable energy.
843 Finchley Road, NW11 8NA
London, United Kingdom
Tel: 080 0098 8745