Australian Table Tennis Star Joins dgm in Serious Fun

Share Article

dgm launches "the dgm challenge" at ad:tech Sydney; Australian Olympian Kyle Davis is guest star to play table tennis; dgm to perform online marketing health checks and special offers

We know we deliver exceptional results for our clients - across our core areas of search engine marketing, affiliate marketing and display advertising. For those who are not yet our clients, we believe it is time for them to challenge their status quo.

Tomorrow marks the beginning of a bold challenge to the Australian marketing industry to join online marketing company dgm in a two-day Table Tennis competition, being held at this year's ad:tech Sydney conference.

It also marks the start of "the dgm challenge", which will see several industry challenges announced over the coming months covering all aspects of the company's online marketing services, including search engine marketing, affiliate marketing and display marketing.

The guest star at the dgm stand is Australian Table Tennis champion Kyle Davis, who represented Australia at the Beijing Olympic Games, and will be part of Australia's team at next year's Commonwealth Games. dgm is inviting its clients - including online advertisers, web site publishers and agencies - as well as every ad:tech delegate to visit the dgm stand to meet Kyle and challenge him to a game of table tennis.

Fionn Hyndman, CEO Asia of dgm, said he expects the marketing industry to wonder why the company has chosen table tennis for the launch of "the dgm challenge".

"Many people in the industry will already know about dgm's passion for table tennis," Hyndman said. "We play a lot of table tennis in our staff room at Harris Street, it's a fantastic outlet for the competitive nature of all our staff that drives them to devise better and better online marketing campaigns for our clients, and it helps to fuel that competitiveness.

"The way we approach table tennis is very similar to how we approach our work as online marketing experts, so we have teamed up with one of Australia's brightest stars of the sport, Kyle Davis, to help us launch 'the dgm challenge' to the market."

At "the dgm challenge", guests will be able to compete with Kyle across the table tennis table, as well as participate in "the dgm smash challenge" which aims to find the fastest serve in the online marketing industry. There will be a speed radar gun to display the results, and each person's speed will be recorded on the special "smash" wall on the stand.

Also at the dgm stand, the search team will be offering "SEO health checks" which will provide a site analysis and advice on ways to improve search results. Every consultation will also qualify for special offers across the dgm search products including full SEO campaigns and the dgm Self Serve product designed especially for small to medium business.

Hyndman said: "The table tennis and smash competitions will be exciting, but there is also a serious element to 'the dgm challenge'. In today's economic environment marketers are being challenged internally and externally to deliver the best possible results we can, and by using a fun element we want to show we can help them with their challenge.

"We know we deliver exceptional results for our clients - across our core areas of search engine marketing, affiliate marketing and display advertising. For those who are not yet our clients, we believe it is time for them to challenge their status quo."

As the competition unfolds at this year's ad:tech, photos and match reports will appear on the dgm web site as well as the dgm Twitter page. Players will be able to view and download photos from the dgm web site after the event.

For More Information:
Samantha Tannous, Relativity Communications,
Phone: 0416 104 033
Email: Samantha (at) relativitycommunications (dot) com

Editor's Notes:

About dgm:
dgm works with Australia's leading advertisers, web site publishers and agencies to devise and deliver online marketing campaigns across the key areas of search engine marketing, affiliate marketing and display advertising. dgm's clients have access to sophisticated proprietary technology and are guided by experienced account management and consultancy teams, to achieve high-performing online marketing campaigns that fulfil their business objectives such as more leads, more sales and greater brand awareness.

Web: http://www.dgmmarketing.com.au
Visit dgm live: Ad:Tech 10 & 11 March Sydney Convention Centre, Darling Harbour
Follow "the dgm challenge": http://twitter.com/dgmAustralia

About ad:tech:
For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. http://www.ad-tech.com/sydney

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Samantha Tannous
Visit website