Tender Corp.'s HealthiFeet® Provides Consumers Sustained Relief from Foot Discomfort

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Over-the-Counter Moisturizing Cream Ideal for People with Diabetes, Neuropathy or Just Plain Cold Feet

HealthiFeet® warms and moisturizes cold, dry feet.

Our feet mirror our overall health, conditions such as nerve and circulatory disorders often show their first symptoms in the feet

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Tender Corp., a leading manufacturer of over-the-counter topical cream and first aid products designed to enhance consumers' quality of life, today announced the release of HealthiFeet®.

A topical moisturizing cream clinically proven to relieve foot discomfort, HealthiFeet® contains L-Arginine, a naturally occurring amino acid which the body uses to regulate circulation. The L-Arginine in HealthiFeet® is transported through the skin by a patented delivery system, restoring normal temperatures to cold feet and keeping them warm and healthy. Developed by SST Inc., HealthiFeet's patented penetrating formula naturally absorbs through your skin, exactly where you need it.

"Our feet mirror our overall health, conditions such as nerve and circulatory disorders often show their first symptoms in the feet," says Tender Corp. president Jennifer Cusick. "With three out of four Americans experiencing serious foot problems at some point in their lives, proper foot care becomes critical to maintaining a healthy, balanced lifestyle," she continued, adding, "Regular use of HealthiFeet Foot Cream is essential to maintaining healthy feet."

Proper foot care is especially important for people with neuropathy or diabetes. Poor circulation in the feet of diabetics results in 82,000 foot amputations each year*. However, comprehensive foot care programs have been shown to reduce amputations by 50%.**

When used as directed, the podiatrist-recommended HealthiFeet® has been clinically proven to increase blood flow by 33% - 35% and foot temperature by five to eight degrees.*** As such, HealthiFeet® also provides a much-needed solution for people who suffer with everyday cold feet.

HOW TO APPLY HEALTHIFEET®:
Simply rub HealthiFeet® Foot Cream into the feet for five minutes, liberally covering the entire foot, top and bottom. Warmth can be experienced in less than ten minutes and last for several hours. The warmth will occur gradually and is an indication that HealthiFeet® is working to restore normal temperatures to your feet. Apply the cream twice per day, morning and evening, for seven days. After seven days, apply once per day to maintain soft, healthy feet.

HealthiFeet® comes in 1.8 OZ (MSRP$9.99) and 4 OZ (MSRP$19.99) tubes. HealthiFeet® is available nationally at Wal-Mart and other leading food and drug retailers. For more info on HealthiFeet® visit HealthiFeet.

About Tender Corporation:
Tender Corporation is a privately owned and operated business located in the heart of the White Mountains in Littleton, NH. The company maintains offices and distribution centers in Barrie, Ontario; Rotterdam, Holland; Newbury, England; and Oakland, California. Currently, its products are distributed worldwide in over 40 countries. Founded in 1975, the firm manufactures and markets the world-famous insect bite treatment, After Bite® -- The Itch Eraser™, a full line of well-known insect repellents, first-aid treatments, sunburn and windburn products, as well as activity-specific first aid kits and survival gear through its outdoor division Adventure® Medical Kits.

More recently, Tender has established exclusive partnerships with Z-Medica® (maker of the hemostatic product QuikClot®) and Strategic Science Technologies, LLC (maker of the foot moisturizing cream HealthiFeet®) to distribute their products through food, drug and mass retail channels. The company also maintains a contract packaging division, which produces OTC products for a variety of clients. Many of Tender's products are packaged in innovative ways that make them extremely convenient to use as well as environmentally responsible. Partial proceeds from the sale of the company's products go to Tender Corporation's Environmental Scholarship Fund.

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*American Diabetes Association
**National Institute of Diabetes and Digestive and Kidney Diseases 'Ten Agencies Launch National Campaign to Reduce Amputation Rate'
***Diabetes Care, Volume 27, Number 1: 284-285, 2004

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Simon Ashdown


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