Dialogo Digital Brief on Zooppa: Italian Car Insurance Company Dialogo Assicurazioni Awards to Web Users $10,000 for Best Digital Creativity

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The Italian car insurance company Dialogo Assicurazioni launches Dialogo Digital Brief, a triple online contest that will award creativity from web users on Zooppa, the user-generated advertising platform and community. Find more about Dialogo Digital Brief at http://www.dialogodigitalbrief.it.

$10,000 Awarded to Web Users on Zooppa.it for best Creative Proposals: video, web design and ideas / concept.

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The Italian car insurance company Dialogo Assicurazioni launches Dialogo Digital Brief, a triple online contest that will award $10,000 to the best creative proposals from web users on Zooppa, the user-generated advertising platform and community.

Dialogo Digital Brief online contest is composed of three individual challenges awarding digital creativity in three formats: video, web design and ideas/concept:

  • VIDEO: the topic for the video contest is road safety. Looking for videos that can be ironic and funny while delivering at the same time a consistent and non superficial safety message - a video that can turn into a viral gem on the web.
  • WEB DESIGN: web banners will focus more on advertising, promoting the characteristics of the Dialogo offer. A classic web design award focused on car insurance.
  • IDEAS / CONCEPT: this contest will award the best ideas or concept to input the design process for a new Dialogo website to be launched in 2010.

The three contests were launched in Italy at the end of November 2009 and are already receiving many submissions by the Italian community of Zooppa.com. But - since the Zooppa platform is international, the prizes are in US$ and road safety, video making and web design are universal, why not “opening up the dialogue” to the international creative community?

Dialogo will award the best and more compelling creative proposal with $10,000. Here is the breakdown of the PRIZES for the Dialogo Digital Brief triple contest:

  • Prizes awarded by the Dialogo Assicurazioni Jury: $5,200
  • Prizes awarded by the Zooppa community through online votes: $3,000
  • Prizes awarded by the Zooppa Italia Jury: $1,800

Participants to the Dialogo Digital Brief online contest can submit their work to the chosen challenge until January 25, 2010 . Find more info about Dialogo Digital Brief and complete brief details for the online contests at dialogodigitalbrief.it (link to brief page in english).

About Dialogo Assicurazioni:
Dialogo Assicurazioni is an Italian direct, online and phone car insurance company, part of the Fondiaria-Sai Group, Italian leader in the Italian insurance market. Dialogo (it means "dialogue" in Italian) is a young and dynamic company that operates mainly online to offer simple and convenient insurance policies to customers looking for savings on car insurance. More info about Dialogo at dialogo.it (website in Italian).

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Massimo Burgio

Manuela Montrone
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