KC Designs Reveals More Women Are Buying Their Own Diamond Jewelry Rather Than Waiting for a Gift

Leading diamond jewelry designer KC Designs confirms via first half of year sales that more women are buying diamond jewelry gifts for themselves to reward their accomplishments and achievements than waiting to receive gifts from their husbands, partners and friends.

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Diamond Double Heart Necklace in 14k White Gold with 84 Diamonds weighing .84ct tw

Diamond Double Heart Necklace in 14k White Gold with 84 Diamonds weighing .84ct tw

The purchase of diamond necklaces, earrings and other jewelry is not just a fashion statement for many women; it is a lifestyle statement.

New York, NY (PRWEB) June 19, 2013

The trend of women taking charge and buying their own diamond jewelry has well and truly taken off with diamond jewelers KC Designs revealing an upsurge in orders from successful women who want to treat themselves rather than waiting for a gift for their partner. The increase in empowered female clients has gathered steam in the last six months according to a study of the jeweler’s most recent orders. Its findings are backed by an independent report from a prolific American author.

Statistics revealed this week by Candace Bushnell, the best-selling author and creator of Sex and the City, state that 40% of homes in the US now have a female breadwinner. More than four in ten homes rely on a woman’s income for their survival, and women now don’t need to wait to be gifted a piece of stunning diamond jewelry because they can’t afford it; they can assume control and buy it for themselves.

Ms Bushnell, the best-selling author and creator of Sex and the City, has long since been a champion of the powerful woman, and predicted the demographic shift not only in her book Lipstick Jungle, but also in the hit TV series that she created during the late 1990s, where characters Miranda and Samantha were the two notable examples of empowered women taking charge, refusing to wait for a man to buy their diamond gifts. The two career-oriented go-getters in the fictional series demonstrated that women can have it all, and now, as Candace Bushnell put it, “The world has caught up!”

Speaking about his firms own findings in this regard, Joe Carullo, KC Designs Sales Director said, “The purchase of diamond necklaces, earrings and other jewelry is not just a fashion statement for many women; it is a lifestyle statement. As more women establish high-powered careers for themselves, their buying power increases and they can now afford to enter the world of luxury automobiles, property and designer jewelry without waiting for a man’s assistance. The purchase of a diamond ring or another piece of jewelry for themselves is becoming something of an achievement; a symbol of success. Women now have the ability to purchase their own luxury goods rather than wait for a man to provide for them.”

Women can better choose the jewelry that suits their own personality, with different cuts, colors and styles all complementing their individuality and status. Relying on a man to choose the perfect pendant or bracelet is a game of hit and miss; a game which fewer women are now participating in. Whether they choose to showcase their sense of self with a diamond initial necklace, a diamond ring with a snake motif or a diamond initial necklace in the style of Carrie Bradshaw’s famous ‘Carrie’ pendant, women can now be not only the main providers for their home, they can also be the main providers of their own designer accessories.

For more information about KC Designs and to view their stunning range of diamond jewelry online, visit http://www.kcdesignsnyc.com/.


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