Diamonds and Rings Significantly Reduces the Price of Diamond Rings by Introducing 9ct Gold to its Jewellery Line

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Diamonds and Rings are bringing down the price of bespoke engagement rings to lend a hand to cash-strapped couples. By offering 9ct gold the company has reduced the cost of its diamond rings by hundreds of pounds. Something not currently available on comparable ecommerce sites.

Diamonds and Rings Online Jeweller Logo

Diamonds and Rings The Online Jeweller

“These are difficult economic times but couples still get engaged so we felt it was important to offer our diamond engagement rings in 9ct white gold and 9ct yellow gold"

Online jeweller Diamonds and Rings are best known for offering quality products at unbeatable prices and have a large selection of diamond rings, engagement rings and wedding rings. The company has always offered fully bespoke engagement rings but has just introduced the option of 9ct white gold or 9ct yellow gold on the full range of diamond rings.

“These are difficult economic times but couples still get engaged so we felt it was important to offer our diamond engagement rings in 9ct white gold and 9ct yellow gold so that our customers can have their dream ring but at an even lower cost than before.” says the company’s Director.

Diamonds and Rings offer all types of diamond engagement rings including the popular round brilliant cut and square shaped princess cut diamonds as well as some more unusual diamond cuts such as Asscher and Marquise. There is a large selection to choose from and the full range is now available in 9ct gold. Previously the website allowed for customisation of rings by 18ct yellow, 18ct white gold, platinum and palladium but with the introduction of 9ct gold the cost of a 1/3 carat round cut 9ct white gold engagement ring with a certificated diamond of H colour and SI2 clarity is now £463 compared to £578 for the same ring in 18ct gold.

The savings are substantial and the finished product looks the same as the more expensive alternative giving purchasers the option to upgrade the diamond by colour and clarity for the same cost as an 18ct gold version or to simply pocket the difference.

Diamonds and Rings also offer trilogy engagement rings and diamond eternity rings as well as plain wedding rings and diamond set wedding rings. “We aim to give our customers choice and are hoping to roll out the option of 9ct gold on all of our products including our full range of wedding rings this spring” continues Carli Onguc.

About Diamonds and Rings

Diamonds and Rings is a UK based online company that provides diamond rings, wedding rings and other fine jewellery to online consumers. Diamonds and Rings consistently offer high quality diamond jewellery at up to 80% off High Street prices. The company also offers free engraving on all wedding rings.

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Carli Onguc
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