We are very pleased to be working with GemFind
Newport Beach, CA (PRWEB) May 28, 2008
Alex Fetanat, President and founder of GemFind.net and Gemfind.com, announced today that the Southern California-based marketing, advertising and public relations firm, Luxury Brand Group, has been retained to launch the online company's new marketing and branding campaign.
GemFind.net, a well established online business-to-business gem and jewelry site was launched in 2000 for the U.S. jewelry trade.
Eight years later, the founders of the company are launching an exciting new opportunity for retail jewelers. In today's competitive marketplace, brick and mortar jewelry retailers must proactively compete with their online jewelry competitors. In response, Gemfind has created a online jewelry site to provide national retailers with the opportunity to display diamond jewelry, designer jewelry, men's jewelry, designer watches and other jewelry items to consumers within their marketplace.
With the advent of this site, GemFind.com now provides retailers the opportunity to compete with companies like Blue Nile and other successful online companies. GemFind.com allows retailers who participate in their program, the ability to showcase supplier inventories on their own store's website and through GemFind.com. Consumers are given access to a network of jewelers who carry diamond jewelry, loose diamonds, designer jewelry, and luxury timepieces within their local area. The customer then has the option to purchase the item online or go into the store to see the item in person and purchase the product there.
Today, consumers research online before making purchases, and GemFind.com provides retailers the opportunity to compete with the larger online companies who are selling diamonds and fine jewelry online and to have the ability to close the sale within their retail locations or online.
"We are very pleased to be working with GemFind," states Frank Proctor, co-founder and principal of Luxury Brand Group. "We believe GemFind's new tools and services will allow jewelry retailers and manufacturers to effectively and efficiently compete in today's competitive luxury consumer market."
GemFind.net unites wholesale diamond dealers, gemstone dealers, designers, and jewelers, from all over the world via the Internet. Established in 2000, GemFind.net provides access to comprehensive online sales and marketing services that reduces overhead costs and increases exposure. GemFind.net offers exclusive proprietary tools to help members search for specific items through the GemFind database. Members can buy and sell merchandise online and have access to tools that will enhance their websites. GemFind enhanced their model by launching GemFind.com to consumers with their buy now or See it First option, ultimately increasing traffic into the retail store.
About Luxury Brand Group
Luxury Brand Group co-founders and principals Laurie Hudson and Frank Proctor have more than 40+ years combined experience in the fine jewelry and luxury goods industries. As the former President and the former VP of Marketing of Platinum Guild International (PGI), they were key to platinum's surge in popularity in North America over the last fifteen years, growing the market by more than 2000% in just a 10-year span. LBG truly understands the fine jewelry industry and luxury consumer, and is respected for its results-oriented, hands-on approach to luxury marketing. The highly talented LBG Team has a proven track record of increasing awareness through innovative and compelling brand recognition programs.
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