Warns of Diamond Engagement Ring Scams and How to Avoid Them

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Common jeweler scams to avoid during peak diamond ring buying season.

Brides and grooms are easily scammed by jewelers and other bridal industry vendors because they are uneducated

February is a peak month for buying diamond engagement rings, as Valentine's Day is a popular time for couples to get engaged.

"Brides and grooms are easily scammed by jewelers and other bridal industry vendors because they are uneducated," says consumer watchdog Jeff Ostroff, President & CEO of ConsumerNet, Inc., which runs, a web site offering guidance to brides and grooms planning their wedding.

Consumers buying a diamond ring should have a book with photos of different diamond grades so they can easily spot jewelers who grossly overestimate diamond quality. Couples may face scams such as these:

  •     Jewelry shop refuses to give a diamond grading certificate when you buy a loose diamond
  •     The price tag on the diamond ring is written in code instead of a dollar amount
  •     When shopping for a diamond engagement ring or loose diamonds, jewelers can lie about diamond quality or switch diamonds during cleaning

Consumers shopping for diamond engagement rings should educate themselves first by reading the buying strategies and scams to avoid at

The current Top 10 Wedding Scams list and tips for avoiding them can be found at "You must treat your wedding services like any other business deal," says Ostroff. "That includes securing all their verbal promises in writing."

  •     Research a jewelry store on the Better Business Bureau and county court records. It's free and only takes a few minutes.
  •     Before you dive in, make sure you understand the product by researching online and by reading diamond books. Place all your research visible in a folder as a deterrent.
  •     Insist on diamonds graded by the Gemological Institute of America (GIA) and an invoice with the 'Four Cs' of your diamond. If you go to court, that's all you have.

"Armed with education on buying diamond engagement rings and insisting on written contracts from wedding vendors, you can avoid these scams and enjoy your dream wedding." says Ostroff.

About is a consumer advocate site which educates brides and grooms in all aspects of planning their wedding, with strategies to avoid scams, making their planning easy and automated, and making sound financial decisions.


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Jeff Ostroff
(954) 755-4094
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