Customers choose the diamond ring design and then upgrade or downgrade the diamond and precious metal to fit in with their spending range
Past News ReleasesRSS
London (PRWEB UK) 21 March 2012
Launched less than a year ago Diamonds and Rings are an online jewellers with a large selection of diamond rings, engagement rings and wedding rings. The aim of the company is to offer a wide range of ring designs which can then be tweaked by the customer to suit their budget.
“This has proved very popular. Customers choose the diamond ring design and then upgrade or downgrade the diamond and precious metal to fit in with their spending range. Essentially the customer is creating a unique engagement ring tailored to them.” says the company’s Director.
Diamonds and Rings offer an alternative way of choosing jewellery. Unlike some of the large High Street chains which can only offer off the shelf products, a purchase from DiamondsandRings.co.uk is led by taste first and as every piece is made to order the choices are endless. For example, platinum is the premium metal for durability and scratch resistance but is more expensive than other metals like Gold. For clients seeking cheaper alternatives with the same silver appearance, then 18ct white gold or even Palladium are excellent choices which bring the overall cost down by hundreds of pounds.
The key is that the individual diamond can be selected by carat weight, colour, clarity and certification. So if a larger carat weight is desired then it is possible to choose a lower colour and clarity grade to keep in line with the individual/client’s price . The whole process is user friendly with a range of drop-down-options on the Diamonds and Rings website. Consumers can view prices in seconds and are able to browse and customise as many times as they like to achieve the perfect diamond ring.
The company not only offers fully bespoke diamond rings but also enables full customisation of their wedding rings which can be produced in 9ct white and yellow gold, 18ct white, yellow and rose gold, palladium and platinum. During the next year the company will be adding further ranges of diamond engagement rings and wedding rings and are also hoping to introduce a sample service for all jewellery to enable customers to try before they buy.
About Diamond and Rings
Diamonds and Rings is a UK based online company that provides diamond jewellery and wedding rings to online consumers. The company consistently offer high quality diamond jewellery at up to 80% off High Street prices as well as free engraving on all wedding rings.