Global Market for Disposable Baby Diapers to Reach $26.6 Billion by 2012, According to a New Report by Global Industry Analysts, Inc.

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Growing disposable incomes coupled with greater consumption in existing user base in Asian, Latin American and East European countries is expected to propel the diaper market to $26.6 billion by 2012.

Disposable Baby Diapers: A Global Strategic Business Report

The market for disposable baby diapers is saturated and mature in developed regions. High penetration along with lower birth rates in developed nations, has led to marginal growth in the western world. With high penetration of nearly or more than 95%, volume growth is closely correlated with birth rate, and hence growth will mostly be derived from customers trading up for premium diapers. This flat to stagnant trend will be offset by demand from growing geographies such as Asia-Pacific and Latin America. Although China's annual births total a staggering 20 million, the market for diapers is still in its infancy. The same stands true for India, the world's second largest populous country. Booming demand in two of the world's largest population bases and saturation in developed markets are likely to result in polarized rates of growth - high in developing regions and modest-to-slow in the western world.

Global disposable baby diapers is projected to reach US$26.6 billion by 2012, as stated by Global Industry Analysts, Inc. Europe, North America and Japan collectively account for over 60% of world revenues. Europe is by far, the largest regional market with a projected value of US$7.5 billion in 2010. Asia-Pacific is expected to be the key growth driver with a compounded annual rate of 9.6%. Latin America will also offer significant opportunities with close to 7% CAGR. Developed markets such as North America, Japan, and Europe would witness marginal to moderate growth rates through 2015.

The global landscape is a duopoly dominated by two major players, Procter & Gamble (P&G) and Kimberly-Clark (K-C). Together, these two producers account for a sizable share of the worldwide market. Procter & Gamble markets two of the most popular brands - 'Pampers' and 'Luvs'. Kimberly-Clark is in the fray with the 'Huggies' brand. Competition is based on parameters such as price, quality, brand recognition, product variety and vertical integration. Price, rather than brand loyalty influence the purchase decisions regarding disposable diapers. Major players including Procter & Gamble, Kimberly-Clark and SCA Hygiene dominate the European and North American markets. In addition to these companies, the market features several private label companies. Other key players in the global market include Associated Hygienic Products, Kao Corporation and Uni-Charm Corp.

The report titled "Disposable Baby Diapers: A Global Strategic Business Report" published by Global Industry Analysts, Inc., provides a comprehensive review of the industry, product overview, key markets worldwide, product introductions/innovations, and recent industry activity. The report analyzes market data and analytics in value sales for major regions including the United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World.

For more details about this research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
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