New Diet Book Hits Bestseller List Despite Breaking Typical Diet Rules

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Lifestyle Center of America, a small yet passionate non-profit, quietly slips in the back door of an overcrowded diet book industry with the goal of changing the way Americans think about eating and dieting. The diet is simple, proven, easy to follow and sustainable. Missing is the usual depravation, complexity, special foods and social awakwardness that many demoralized dieters have come to associate with losing weight.

“The average American is simply not eating enough fiber rich foods to lose weight. Think about it...the diet encourages someone to eat more, not feel hungry and lose weight at the same time. Who wouldn’t enjoy a diet like that?” Dr. Fleming concludes.

The Full Plate Diet, a healthy eating guide developed by two physicians and a Ph.D. nutritionist, is written in a fun to read, picture book format that doesn’t have the feel or sound of a medical textbook though it has the scientific backing of most local doctors. There’s no too good to be true hype, special products or supplements to buy. You can start at your next meal, can follow the diet imperfectly and still achieve results. Just watch how Joe did it.

Despite purposefully breaking with the tried and true, formulaic diet book template, The Full Plate Diet which debuted January 4th, 2010, has (to date) achieved thirty-nine appearances on top national book bestseller lists including: The New York Times, USA Today, Wall Street Journal and Publishers Weekly.

The Full Plate Diet is based on a simple, powerful concept – the power of fiber-rich foods. The foods are not weird, and are in fact all commonly found in your local grocery store. Ironically, most people simply don’t realize how important fiber-rich foods are in helping them lose weight and keep it off. The book shows readers the top 55 fiber-rich foods and how they can add these foods to the meals they’re already eating. Most diets are a quick-fix and each of them comes with a backlash. Because readers are making small changes it’s easier to stay on The Full Plate Diet.

“Fiber-rich foods are common and probably some of your favorites, you just need to eat more of them,” says Diana Fleming, Ph.D., L.D.N., co-author of the book. “Most fiber-rich foods fill you up and they’re lower in calories. Which means you can lose weight and not feel hungry. This way of eating is sustainable because generally when you focus on eating fiber rich foods, the calories, carbs and fat take care of themselves,” Fleming explains.

“Medical research supports fiber as a proven way to lose weight and stay healthy. Top professional associations like the Insitute of Medicine, American Heart Association, American Diabetes Association, American Dietetic Association recommend a high fiber diet, so what we’re talking about isn’t new or gimmicky,” Fleming continues.

The average American consumes 12 grams of fiber each day. The Full Plate Diet recommends 40 or more grams per day. “Starting The Full Plate Diet is easy” says co-author Teresa Sherard, M.D. “Let’s take a popular breakfast cereal like Corn Flakes; in one serving there is only one gram of fiber, hardly any. But take that same one cup serving and add one cup of raspberries or blackberries and that bowl of cereal is now loaded with 9 grams of fiber. Add a piece of 100% whole wheat bread with a tablespoon of peanut butter and a simple low fiber breakfast has turned into a whopping 13 grams of fiber. That’s more fiber than most Americans get all day long,” states Sherard.

“The average American is simply not eating enough fiber-rich foods to lose weight. Think about it...the diet encourages someone to eat more, not feel hungry and lose weight at the same time. Who wouldn’t enjoy a diet like that?” Dr. Fleming concludes.

Are you getting your 40 grams a day? Find out how much fiber you’ve eaten so far today by trying out the fiber calculator found at

Lifestyle Center of America is a 501c3 non-profit group of people with a mission to improve the health and vitality of human beings around the world.


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Dan Braun
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