A considerable amount of business travelers and tourists are present in Southeast Texas, and given the success of our HOTELKAST network in Southwest Louisiana, we decided to expand our advertising reach.
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Lake Charles, LA (PRWEB) June 18, 2012
Digikast (http://www.digikast.com), based in Lake Charles, Louisiana, has provided digital advertising solutions for Southwest Louisiana since 2008. Alongside the Lake Charles Regional Airport, the FITNESSKAST network, and the HOTELKAST network, Digikast is expanding their indoor digital advertising into the Southeast Texas market with their HOTELKAST network. This new expansion brings digital advertising into the lobbies of fifteen Golden Triangle area hotels, with more venues scheduled for installation in the coming month. Displaying advertisements for local businesses and attractions, these new venues for captive audiences in Southeast Texas target an important demographic: tourists and business travelers.
“A considerable amount of business travelers and tourists are present in Southeast Texas, and given the success of our HOTELKAST network in Southwest Louisiana, we decided to expand our advertising reach”, stated John Condos, CEO of Digikast, LLC. “With the captive audiences we can reach in the hotel lobbies of the venues on our network, area businesses are seeing the benefits of advertising directly to these visitors to our region.”
As the first company in the region to offer indoor digital place-based advertising with their SKYKAST, HOTELKAST, and FITNESSKAST networks, this expansion into Southeast Texas is their first step into the Lone Star State. “With HOTELKAST leading the charge, our road map for 2012 includes growth into major cities like San Antonio, Austin, and Houston”, stated Victor Wukovits, COO of Digikast. As an advertising medium in Southwest Louisiana, HOTELKAST has served to help businesses target visitors to the area directly with their message. The screens also help each hotel venue as a “virtual concierge”, giving guests a way to find places to eat, things to do, and other pertinent information like the weather forecast and top news stories.
Augmenting the engagement with the screens in hotel lobbies, Digikast is launching their online digital directory to extend the reach of their advertising beyond the screen. “By giving our viewers a QR code to scan, they can take the business information and special offers with them on their cell phone”, reports Victor Wukovits. “The businesses that advertise with us are given the capability to manage their own listings on the mobile directory, and having the constant presence of the QR code for interactivity really enhances the message provided outside the lobby.”
For more information about HOTELKAST Southeast Texas and the other digital advertising networks and captive media solutions that are offered, contact Digikast at 337-437-1112 or visit their website at http://www.digikast.com.
Based in Lake Charles, Louisiana, Digikast, LLC provides advertising solutions for captive audiences. Engaging potential customers with full-motion advertisements, the captive media solutions are displayed on a network of digital signs in venues like hotels, airports, fitness centers, and more.