Portsmouth, NH (PRWEB) August 30, 2012
Digital agency Raka, based in Portsmouth, NH an hour north of Boston, has been retained as the digital agency for C&J, one of Northern New England’s largest providers of intercity bus transportation. Raka is currently working with C&J to provide custom website design and development as well as a mobile-specific version of the website.
“Raka provides an excellent fit for an established transportation brand like C&J,” said Jim Jalbert, C&J president. “The experienced team at Raka has the right balance of creativity, professionalism, and breadth of services to help C&J continue to communicate effectively through web and mobile properties to our valued passengers.”
With more than 85 employees, C&J operates three full-service passenger terminals in New Hampshire and Massachusetts and maintains a fleet of more than 20 MCI luxury motor coaches. The company serves 600,000 passengers each year with service to Boston’s South Station, Logan Airport, and New York City’s Port Authority, among other destinations.
Raka, established in 2004 by partners Duncan Craig, Daniel Marino and Zang Garside, is a digital agency providing interactive marketing services such as website design and development, mobile and web application development, animation and demos, social media marketing, graphic design, and search engine optimization. Raka’s client list includes Timberland, Liberty Mutual, Pinnacle Vodka, and New Hampshire Liquor & Wine Outlets.
Raka will work with C&J to produce the bus company’s new online properties to create an optimal user experience for both desktop and mobile users while creating custom website design that supports C&J’s established branding.
“We are very happy to working with C&J and look forward to this ongoing relationship,” said Raka Partner Duncan Craig. “Jim Jalbert and his company have a record of continued success in the area while building a brand that travelers throughout New England respect and trust. We look forward to helping C&J continue to build that brand.”
Raka will also serve as a regular partner for C&J’s ongoing marketing activities. Raka has already completed a project to produce large-format outdoor advertising for C&J in the form of a billboard currently up near Logan Airport.