Women are the control center of their families; making most of the purchasing decisions, and making sure everyone is taken care of. The number of purchases made daily is reason alone to hone in how to market to women
Louisville, KY (PRWEB) September 14, 2010
LeapFrog Interactive, a digital agency, is partnering with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked, and LeapFrog Interactive will share their expertise on Wednesday, Sept. 15 at 1 p.m. EST.
"Women are the control center of their families; making most of the purchasing decisions, and making sure everyone is taken care of. The number of purchases made daily is reason alone to hone in how to market to women," said Emily Van Winkle, LeapFrog Interactive's Communications + PR Manager, who leads the social media team. "Currently, the fastest growing demographic on Facebook is women who are 55 years old, and up. So if your consumers are women, you definitely need to be doing social media."
The webinar will delve into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more.
About LeapFrog Interactive
LeapFrog Interactive is a digital agency with an integrated philosophy. LeapFrog helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis. With offices in Louisville, Boston, and Cincinnati, LeapFrog Interactive works with clients from coast to coast, including Sun Tan City, New York Life, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco, and Texas Roadhouse. For more information, please visit http://www.leapfroginteractive.com.