Daydream Publish New Whitepaper on Metadata Strategies for Marketing Digital Asset Management

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Leading European Enterprise Digital Asset Management (DAM) specialists, Daydream today publish an updated whitepaper discussing metadata strategies that marketing managers can use to significantly enhance the ROI that they can obtain from DAM systems and their collections of brand assets.

Daydream aim to help marketing managers to devise a strategy for managing metadata so they can leverage more value from their Digital Asset Management solutions.

Daydream, leading Open Source Enterprise Digital Asset Management (DAM) specialists have released a whitepaper that details a comprehensive metadata strategy marketing managers can use to enhance returns from investments into a DAM solution.

The report draws on Daydream's sixteen year involvement in the Brand Asset Management market and contains a number of real-world problem scenarios involving metadata together with tactics on how to avoid or minimise them. It offers practical and jargon-free advice that can be applied both immediately and on an on-going basis to ensure that marketers develop an effective strategy for managing metadata.

The central theme of the paper is that through simplifying metadata related tasks as well as educating and involving marketing staff, organisations can remove potentially costly flaws in their processes for cataloguing digital assets that can harm productivity across the digital asset supply chain. By following the advice described, Daydream believe marketers can dramatically increase the number of relevant assets that are located and subsequently used - which will in turn raise the ROI obtained from investments into Digital Asset Management and Brand Asset Management software.

Ralph Windsor, Managing Director of Daydream said:

"Over the many years we have been involved in the DAM sector, we have noticed a large number of implementations that do not meet clients' ROI expectations. In many cases, a lack of an effective metadata strategy is responsible and often the issues are easy to fix if the business is aware of them and has tactics in place to realise their strategic goals."

Windsor continues:

"Since writing the first edition of the paper in 2010, we have had an opportunity to update it in the last 12 months with new experiences from many new clients and existing ones who have refreshed their metadata strategy with demonstrable success using the techniques we describe."

Daydream are eager to help educate marketing managers about metadata issues as they believe they are vital to the success of Digital Asset Management initiatives in enterprises. By writing this paper, they aim to give marketing managers the tools to devise a strategy for managing metadata so they can leverage more value from their DAM solutions.

The 20 page report: "Metadata Strategies For Marketing Based Digital Asset Management" is being made available free of charge via the reports section on Daydream's website and should be of interest to marketers who have either already implemented Digital Asset Management or are currently in the planning stages for one.

About Daydream
Established in 1995, Daydream is the leading European vendor of Digital Asset Management and Brand Asset Management systems. Over the last 16 years, their FocusOPEN Digital Asset Manager platform has been implemented by over 40 global organisations including Major League Baseball, WS Atkins, The British Museum, BNP Paribas and Really Useful Group. For more information, visit Daydream at or contact press _at_

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Ralph Windsor
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