Online Video Asset Catalogues: 12 Crucial Points For Marketers

London, UK (PRWEB) July 3, 2007

The use of digital video by corporate marketers has increased substantially over the last few years as the costs of production have fallen. This has lead many marketing departments to consider replacing legacy Digital Asset Management (DAM) system that are only capable of storing images with more advanced systems that can handle all types of media -- video included.

UK based brand asset management software developer, Daydream, has released a special report that describes 12 key issues that corporate marcomms managers need to be aware of before embarking on a project to deliver on-line video catalogues. Described are some of the potential pitfalls that can be encountered and practical advice on how to avoid them.

The 12 points covered are:

• Selecting a system that can be shaped around the needs of the business.
• The difference between Digital Asset Management (DAM) and ECM (Enterprise Content Management) and why they are not the same.
• Why the branding of the system is essential to the credibility of a marcomms manager.
• How to provide easy access to videos without compromising copyright.
• Why it is vital to use fast-loading previews for videos.
• Why metadata for digital video needs to be handled differently to other media.
• How to avoid getting bogged down in details about video formats.
• Whether to outsource or in-source.
• The training that you need and why this is integral to the success of the system.
• Hosting, supporting and maintaining an on-line video system.
• Why it is important to work with a vendor who understands marketing departments.
• Getting it past the IS department - their concerns and how to address them.

The report is available for download on Daydream's Digital Asset Management Reports Page

--- Further Information ---
Daydream are developers of FocusOPEN, a hosted Digital Asset Management (DAM) solution designed to enable corporate marketing departments to control their brand assets. FocusOPEN allows companies to archive and access their marketing collateral such as video, images, audio, Word documents, Excel spreadsheets, PowerPoint presentations, PDF documents, fonts, 3D models and other intellectual property.

Other reports by Daydream:

Controlling Brands In Key Accounts Sales Presentations

Digital Asset Management: A Glossary Of Terms

Designing a Controlled Vocabulary for use with Brand Asset Libraries

--- Contact ---
Ralph Windsor
Daydream
Telephone: +44(0) 20 7096 1471
E-mail: press @ daydream.co.uk

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