BestInClass.com Unveils Personalized Recommendation Service for Digital Cameras

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Pogo.com founders launch website providing customized and detailed expert advice on "what is the best digital camera for me?"

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Many sites offer editorial and user reviews, which are great for understanding the strengths and weaknesses of a particular product, but they don't personalize the information and answer the key questions - what product is best for me and why

BestInClass.com officially announced the launch of its digital camera recommendation service today, taking a novel approach to help consumers answer the question "what is the best digital camera for me?" BestInClass.com finds qualified hobbyists and professionals and matches their product recommendations to consumer preferences using a sophisticated algorithm that was developed, tested, and refined over a two year period. The site already has about 750 individual camera selections from photography experts, with more being added weekly. Normally it would be difficult to find an appropriate choice out of such a large number of articles, but the site's algorithm, based on structured information entered by the experts, makes this a simple process for consumers.

Most consumers use the Internet to conduct research before deciding what to buy. Many hours are spent reading buying guides, looking at editorial and user reviews, and sorting through all the information to decide which product best addresses their goals and budget. BestInClass.com simplifies this time-intensive, frustrating, and stressful process by collecting a consumer's purchase goals using a simple form, and then returning product recommendations from experts who have already researched the best products for these needs.

The site's recommendations are uniquely tailored to weigh subjective factors like suitability for travel or family photos in conjunction with objective needs like price and color. Consumers can read why a particular product was recommended for them and how it compares to other top picks. Visitors can also select one particular need, such as point and shoot digital cameras or canon digital cameras, and browse the experts' top picks for different budgets, sizes, and desired uses.

"Many sites offer editorial and user reviews, which are great for understanding the strengths and weaknesses of a particular product, but they don't personalize the information and answer the key questions - what product is best for me and why," said David King, President of BestInClass.com. "We offer the closest online experience to sharing your goals for a purchase with a group of trusted and knowledgeable friends who can immediately recommend a product and explain why it's your best choice." The company plans to expand into other categories later this year.

About BestInClass.com:
BestInClass.com was founded by David King and Bill Lipa in late 2006. The founders are veteran Internet pioneers, having created outland.com, the first commercial internet gaming service, in 1993 and co-founding pogo.com, the leading Internet site for casual games in the US, which was acquired by Electronic Arts in 2001. Their concept for BestInClass.com grew out of their own frustration with finding good advice on the best products to buy based on their individual preferences. The company is located in Los Altos, CA.

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