CarWoo! Co-Founder and CEO Explains the Seven Needs of Online Car Buyers

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Digital Dealer presentation to offer tips for success in selling to the 21st century buyer.

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Tommy McClung, co-founder and CEO of CarWoo!, the leading online marketplace for automotive buyers and dealers, will share his expertise on the seven key needs of online car buyers at the 13th Digital Dealer Conference & Exposition, October 23-25, in Las Vegas.

"Car buyers today are more mobile and social than ever, and therefore are very connected, very skeptical and have very short attention spans," says McClung. "A careful balance between old-school methods and new-school tactics must be used to best serve today's automotive buyers." McClung's presentation at Digital Dealer will explore the online car buyer's need for privacy, honesty, consultancy, clarity, transparency, personality, and reality, and will delve into how a dealership can deliver these attributes. Dealers and managers don't need to abandon their old techniques, but they do need to make changes in order to adapt to this new and growing customer base, McClung believes. "There are two parties involved in every car-buying transaction," adds McClung. "At CarWoo!, we care about a process that is fair to both the buyer and the seller." To that end, CarWoo! delivers to dealers those customers who are pre-qualified and ready to purchase a car, saving dealers time and money on each sale.

What will dealers learn and what action items will they take back to the dealership?

1. Learn the seven needs of today's online buyers.

2. Learn how to meet each of these needs more effectively.

3. Learn how to best utilize these psychological needs to sell more cars.

McClung is co-founder and CEO of CarWoo! He led the company through its initial funding and obtained more than $12 million from investors including InterWest Partners, Comcast Ventures and Blumberg Capital.


CarWoo! is dedicated to providing the best online marketplace for automotive buyers and sellers. In the CarWoo! marketplace, consumers can select the type of car they are interested in, find and communicate anonymously with local dealers from CarWoo!'s more than 10,000 dealers, receive upfront prices, compare offers and ultimately make a confident, hassle-free purchase decision. Dealers have the opportunity to receive never before available competitive intelligence and insight into the behavior of the online buyer. CarWoo! is the official "Best Deal" partner with AOL Autos and has active relationships with a variety of online sites. More than 13,000 car dealers and hundreds of thousands of consumers have engaged with each other in the CarWoo! marketplace.


Dealer Communications is the leading multi-media information source for franchised automotive dealers and managers. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also offers the Digital Dealer Webinar Series, with online presentations throughout the year. To see all that Dealer Communications offers, visit: Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry's most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtable dinner, more than 100 workshops, over 100 specialized technology exhibitors, and many more exciting new benefits. For more information, visit:


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Maureen Condon
Dealer Communications
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