Co-Founder of Digital Air Strike Discusses Results of Fall 2012 Automotive Social Media Trend Study at 13th Digital Dealer Conference & Exposition

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Alexi Venneri, co-founder of Digital Air Strike, is sharing her expertise with automotive dealers and managers on the results from the Fall 2012 Automotive Social Media Trend Study.

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Back by popular demand, the second Automotive Social Media Trend Study is packed with even more actionable findings! Dealers and managers will be among the first to see the results, including an analysis of sites from dealers attending the show and how car buyers are really using social media and review sites. Automotive dealers and managers will learn if average liker and follower counts are increasing, find out which review sites get the highest use by car buyers and see if any of their dealership’s strategies are featured.

Dealers and managers can be among the first to see how top dealers are getting results from social media and learn how their dealership compares to these findings – is the dealership trending higher, lower or right on track? Dealers and managers can sign up to receive their own intelligence briefing to get tips on how they can use social media to dominate their market. The dealership will receive their own confidential report and learn about “Top 10 in 10” – the 10 most impactful social media developments from the previous 10 weeks. This is a must attend session if dealers and managers want the latest actionable information, not just general theory. Get a jump on the competition and drive more engaged traffic towards the dealership! Alexi Venneri is sharing her expertise with dealers and managers.

What will dealers and managers learn and what action items will they take back to the dealership?

1. Learn how their dealership’s social media sites and review management strategies compare against other dealer attendees.

2. Learn which sites car buyers are really using and how they use both social media sites and online reviews to select dealerships.

3. Learn specific social media tips from top dealers and how they can be leveraged immediately.

4. Obtain an intelligence report with findings specific to the dealership.

5. Get a jump on the competition with the “Top 10 in 10” – it will be crucial to know about the latest top 10 social media site changes.

Alexi Venneri is co-founder of Digital Air Strike, one of the fastest growing automotive lead response, social media and reputation management companies in the nation. Venneri is CMO and COO of Social Media Solutions. Digital Air Strike offers full-service digital marketing solutions that generate more website traffic and more loyal customers. Prior to co-founding Digital Air Strike, she was president of Auto Media/Blue Flame 6, one of the largest automotive advertising agencies, owned by The Van Tuyl Group, the largest privately held dealership group.

Prior positions also include vice president of marketing, PR and investor relations at DealerTrack, chief marketing officer at Who’s Calling, director of marketing for the Major League Baseball team Seattle Mariners and she has held marketing management positions for a number of hospitality related businesses, including one of the largest convention and visitors’ bureaus in North America. Venneri is an accomplished public speaker and author of the best-selling book Balls! Six Rules for Winning the Business Game. She has a B.A. in marketing from the University of Calgary and she is an accredited trainer at the University of Washington and The Pacific Institute.

Alexi Venneri will be speaking to dealers and managers on the results from the Fall 2012 Automotive Social Media Trend Study at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV. For more information about Alexi Venneri and other speakers, visit:


Dealer Communications is the leading multi-media information source for franchised automotive dealers and managers. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also offers the Digital Dealer Webinar Series, with online presentations throughout the year. To see all that Dealer Communications offers, visit:

Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.

The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits. For more information, visit:

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Maureen Condon
Dealer Communications
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