NADA Used Car Guide Executive Discusses Optimizing the Power of the Dealership’s Data at the 13th Digital Dealer Conference & Exposition Las Vegas

Share Article

Dealers and managers attending this Digital Dealer session will learn about data agreements allowing access and solutions that are written to protect them.

Orlando FL in the Spring

13th Digital Dealer Conference

Stu Zalud, NADA Used Car Guide executive, will teach dealers and managers how to protect and leverage the data that they already have to improve their dealership’s effectiveness and profitability.

It may seem complicated, but Stu will sort it out in laymen’s terms, show dealers and managers a data sharing agreement that protects them and demonstrate how sharing their data can benefit the dealership.

Dealers and managers will learn about data agreements allowing access and solutions that are written to protect them. See the benefits of sharing with a third-party who in return provides an analytic tool that uses the dealership’s own data to benchmark their variable departments and the competition. Stu Zalud is sharing his expertise with dealers and managers.

What will dealers and managers learn and what action items will they take back to the dealership?

1. Learn how to protect the dealership’s data.
2. Learn how to understand who is using the data, how it is being used, and for what
3. Learn how accurate data can help improve vehicle valuations.
4. Learn to use the dealership’s data to better manage the variable operations.

Leveraging over 30 years of automotive retail experience, Stu Zalud brings a dealer- focused perspective and insight to his role as director of dealer services for NADA Used Car Guide. Zalud joined NADA in this newly created position in April 2007 and is responsible for promoting NADA Used Car Guide’s data and services to franchised and independent dealers, presenting at various industry events, and contributing to the development of future products and services to meet changing dealer needs.

Zalud’s previous experience includes 30 years as an Oldsmobile and Pontiac dealer in Cleveland, Ohio and eight years as a Cadillac dealer in Hilton Head, South Carolina. In addition, he served on the NADA Board of Directors, NADA Used Car Guide Board of Advisors, and as chairperson of both the Greater Cleveland and Ohio Automobile Dealers Associations. He served a five-year term as a member of Ohio’s Dealer Licensing Division of the State.

Stu Zalud will be speaking to dealers and managers on how to protect and leverage the data that they already have to improve their dealership’s effectiveness and profitability, at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV. For more information about Stu Zalud and other speakers, visit:


Dealer Communications is the leading multi-media information source for franchised automotive dealers and managers. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also offers the Digital Dealer Webinar Series, with online presentations throughout the year. To see all that Dealer Communications offers, visit:

Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.

The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits. For more information, visit:

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Maureen Condon
Dealer Communications
Email >
Visit website