Five Best Practices to Sell More and Net More in the Used Car Department Being Presented at the 13th Digital Dealer Conference & Exposition

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Used Car Workshop Manager Shares Five Best Practices to Sell More and Net More in the Used Car Department.

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Learn how to manage the dealership’s inventory like the cash investment it is.

Frank Alfano, used car workshop manager and in- store trainer for Tim Deese and Progressive Basics Used Car Manager Training School (http://www.probac.com), is sharing his expertise with automotive dealers and managers on the five best practices to sell more and net more in the used car department.

When it comes to used cars it’s all about the money. Frank Alfano will give dealers and managers five easy ways to increase sales and net.

Dealers and managers need to change the way they’re thinking. Yesteryear’s myth: To sell 100 vehicles dealers need to stock 200 vehicles. Today’s myth: To sell more, dealers need to price to market. The truth is to stop looking at used cars as cars and to look at them as investment capital. Having the used car manager properly managing the dealership’s money in today’s market will assure the dealer a net profit and the ability to grow. Frank Alfano is sharing his expertise with dealers and managers.

What will dealers and managers learn and what action items will they take back to the dealership?

Learn how to appraise more cars and trade more units. Learn how to measure the proper number of appraisals each day.

Learn to tell the story to the consumer. Develop a systematic approach.

Learn about holding cost and its relationship to aging (how much it costs to hold a car every day).

Learn how to use the dealership’s CRM system to train the dealership’s people better and to improve productivity.

Learn how to manage the dealership’s inventory like the cash investment it is.

Frank Alfano is a used car workshop manager and in-store trainer for Tim Deese and Progressive Basics Used Car Manager Training School. Alfano has been in the auto industry his entire life. He started cleaning tools as a child and progressed through the ranks to dealer. He has been a trainer with Tim Deese and Progressive Basics since 2000 and has had the honor of working with over 20,000 car people throughout the world. His extensive automotive knowledge takes him into dealerships across the country and around the globe on a monthly basis.

Frank Alfano will be speaking to dealers and managers on the five best practices to sell more and net more in the used car department at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV. For more information about Frank Alfano and other speakers, visit: http://www.DigitalDealerConference.com

ABOUT DEALER COMMUNICATIONS

Dealer Communications is the leading multi-media information source for franchised automotive dealers and managers. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also offers the Digital Dealer Webinar Series, with online presentations throughout the year. To see all that Dealer Communications offers, visit: http://www.dealer-communications.com

Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.

The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits. For more information, visit: http://www.DigitalDealerConference.com

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Maureen Condon
Dealer Communications
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