San Diego, CA (PRWEB) September 27, 2012
Dealers and managers recognize the Internet as an important source for attracting new automotive customers and keeping existing ones. Dealers and managers are using a variety of tools to drive leads and sales via the Internet. But they’re asking themselves two things: How do I use the mountains of data and reports to learn about what I’m doing and then improve upon it? How do I get more out of what I’m doing? In this session, Vickie will be teaching dealers and managers what metrics to focus on to get more sales out of digital marketing. She will define the KPIs (Key Performance Indicators) that dealers and managers need to monitor and will discuss what data is actionable and what is just noise that they can ignore. She will also discuss how to use these metrics to make changes that can drive more sales to the dealership. Vickie Gibbs is sharing her expertise with dealers and managers.
What will dealers and managers learn and what action items will they take back to the dealership?
1. Learn how to define Key Performance Indicators (KPIs) for overall Internet sales.
2. Learn how to define KPIs for each Internet marketing tool (e.g., website leads, social media).
3. Learn how to differentiate between noise and actionable data.
4. Learn tools to use and actions to take that will impact Internet leads and sales.
Vickie Gibbs is currently the GM for Albright Digital, which is focused on helping auto dealers drive more sales from digital. She brings over 20 years of experience in technology, including over 12 years with e-commerce, analytics, mobile, and Internet marketing. Prior to launching Albright Digital in October 2011, Gibbs worked for Viacom, where she led a variety of initiatives in mobile, analytics, and video across various brands (e.g., MTV, Nick, ComedyCentral). Before Viacom, she worked in a variety of high-tech companies (e.g., Art.com, Motricity) where she led teams in product, marketing, and client services. She started her career at Mitsubishi, where she worked as a design engineer and received four patents. Gibbs received her BSE in Electrical Engineering from Duke University, and her MBA (Dean’s Scholar) from the Kenan-Flagler Business School at UNC Chapel Hill.
Vickie Gibbs will be speaking to dealers and managers on how to stop drowning in data: the metrics that matter at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV. For more information about Vickie Gibbs and other speakers, visit: http://www.DigitalDealerConference.com
ABOUT DEALER COMMUNICATIONS
Dealer Communications is the leading multi-media information source for franchised automotive dealers and managers. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also offers the Digital Dealer Webinar Series, with online presentations throughout the year. To see all that Dealer Communications offers, visit: http://www.dealer-communications.com.
Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.
The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits. For more information, visit: http://www.DigitalDealerConference.com