New Nonprofit Formed to Foster Innovation in Digital Health

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Digital Health Coalition aims to build industry consensus around responsible digital marketing and media guidelines.

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The Digital Health Coalition has assembled leading entrepreneurs, industry executives, publishers, academics, and policy makers with the ultimate goal of recommending specific actions that will improve digital communication for the healthcare industry.

From the Internet to iPhones to iPads, it is abundantly clear that technology has transformed society on all levels. Specific to health and medicine, digital innovation has facilitated convenient access to deep clinical content, enabled contextual integration with news and health-related resources online, and promoted access to robust community resources for empowered patients and caregivers. However, as the digital medium becomes the primary source for consumers seeking health information, we must ensure innovation continues to lay a solid foundation with regard to content, context, community and of course privacy regulations.

Ten years after the dot com crash, and almost twenty years after the first health sites appeared for the masses, the struggle for balance continues and the ability of commercial content providers and health advertisers to engage with physicians, consumers, and their loyal patients remains limited. The ability to innovate is hampered by archaic legislation and regulatory decisions written for a world that no longer exists. Seeking to address these imbalances and foster innovation in the digital health space, the Digital Health Coalition has assembled leading entrepreneurs, industry executives, publishers, academics, and policy makers with the ultimate goal of recommending specific actions that will improve digital communication for the healthcare industry, collectively.

The initial programs are centered on the three critical issues – mobile health, social media in health, and search. Of course protecting and securing patient privacy online is of the utmost importance and must be addressed in parallel for long term lasting innovation. The Digital Health Coalition is a donor-funded nonprofit organization. The success of the Digital Health Coalition mission to encourage innovation in digital health today and in the future depends on your support. Efforts in 2011 include educating the press, public, and politicians about the true value of innovation and the ever-evolving demands of the end user markets.

Those interested in learning more can attend a free informational webinar being held on June 23 at 10:00 A.M. EDT. Details available at http://www.digitalhealthcoalition.org.

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