Blog Post from Digital Marketer Shares E-Commerce Speed Test Results from Recent Study

Share Article

Digital Marketer’s blog posted an online piece about e-commerce processing speeds, which have been slowing down in recent years.

News Image
Digital Marketer’s blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters.

The Digital Marketer blog has published a post about a new study from StrangeLoop Networks, which has been “diligently testing away with a laptop and a stopwatch for years,” according to Managing Editor and lead blogger Josh Loposer.

“Have you noticed the lightning fast speeds at which 2012′s e-commerce sites load product photos and process payments?” asked Loposer sarcastically in the blog. “If your answer is no, that’s because they’re not lightning fast…”

E-commerce sites are 10% slower than they were in 2010, and Loposer added that the research found the industry average to be 6.5 seconds.

The blog post shines some light on possible explanations for the drop in quickness. Loposer said that “Basically, e-comm designers are constantly pushing the limits on our devices, browsers, and connection speeds… making our consumerist research processes prettier, but slower.”

Most importantly, Loposer says that a basic formula emerges from this research data. A faster site speed leads to less shopping cart abandoning, which in turn leads to more money, he said.

Information like this is available on a daily basis on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.

Digital Marketer’s blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters from the brightest minds in the industry, as well as a collection of Special Reports on how to combine marketing with major Internet players like Apple, Amazon, Google, and YouTube. A DM Labs membership takes things a step further, with split test results, website reviews, and of course access to RAW Trainings that are available anytime from any online device after their live events.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Paul Norwine
Follow us on
Visit website