Digital Marketer Publishes Ezra Firestone’s Second Article in Most Recent Blog Post

Share Article released the second part of Ezra Firestone’s debut blog post.

The second portion gives readers two additional techniques for increasing repeat engagement, adding to the previously mentioned suggestions.

Digital Marketer, the industry leading online blog and informational source, has published the latest blog post from expert contributor Ezra Firestone. The article is the second part of Firestone’s initial post from last week, in which he wrote about eCommerce customer retention through the holiday season and into the New Year.

The second portion gives readers two additional techniques for increasing repeat engagement, adding to the previously mentioned suggestions.

Automated follow-ups are a good strategy, Firestone said, because “If your goal is to have your customers want to do business with you again in the future, make sure they to feel really well taken care of the first time around. An easy way to accomplish this is to send a “How’s it going” email after they have received your product.”

The last and perhaps most important step is to produce one piece of non-product related weekly content, which Firestone calls “the secret sauce.” That way, “You are no longer the place they go only when they want to buy your product,” wrote Firestone, “you are also the place they go when they want to engage with other similar people or consume interesting content.”

Ezra Firestone is the founder and creative director for SmartMarketer, an information hub for do-it-yourself entrepreneurs. Information like this is available for instant access on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.

Digital Marketer’s blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters from the brightest minds in the industry, as well as a collection of Special Reports on how to combine marketing with major Internet players like Apple, Amazon, Google, and YouTube. A DM Labs membership takes things a step further, with split test results, website reviews, and of course access to RAW Trainings that are available anytime from any online device after their live events.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit

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