The blog is part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.
Austin, TX (PRWEB) October 12, 2012
The latest Digital Marketer blog post took a look at Facebook’s own exclamations about their advertisement effects. Businesses are always going to benefit from knowing their ad’s effect, and Loposer wrote about some wrinkles in the typical measurements.
“Here’s what the FB execs are saying: According to Facebook’s Head of Measurement and Insights, Brad Smallwood, researchers haven’t found the right metric to measure social media with yet. I wholeheartedly agree… Smallwood equates social media analytics with the early days of television, before Nielsen’s “ratings” system,” Loposer wrote in the post.
“As we’ve said at DM for a while now, Facebook isn’t a marketing platform, it’s a place for relationship building and to a lesser extent a branding,” wrote Loposer. “That’s what’s proven to work.”
Digital Marketer has devoted time and effort to the discovery of metrics that can be useful when determining Facebook’s overall effect.
“The truth is that by boosting your EdgeRank, you are increasing your reach,” Loposer wrote. “And yes, you should experiment with your posting frequency to find the sweet spot — i.e. when you get the most Likes/comments/shares per post.”
Information like this is available for instant access on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.
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