New Digital Marketer Blog Post Investigates the Facebook Effect

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Josh Loposer, Digital Marketer’s Managing Editor and lead blogger, has written a new post about Facebook’s perspective on their advertisement effects.

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The blog is part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.

The latest Digital Marketer blog post took a look at Facebook’s own exclamations about their advertisement effects. Businesses are always going to benefit from knowing their ad’s effect, and Loposer wrote about some wrinkles in the typical measurements.

“Here’s what the FB execs are saying: According to Facebook’s Head of Measurement and Insights, Brad Smallwood, researchers haven’t found the right metric to measure social media with yet. I wholeheartedly agree… Smallwood equates social media analytics with the early days of television, before Nielsen’s “ratings” system,” Loposer wrote in the post.

“As we’ve said at DM for a while now, Facebook isn’t a marketing platform, it’s a place for relationship building and to a lesser extent a branding,” wrote Loposer. “That’s what’s proven to work.”

Digital Marketer has devoted time and effort to the discovery of metrics that can be useful when determining Facebook’s overall effect.

“The truth is that by boosting your EdgeRank, you are increasing your reach,” Loposer wrote. “And yes, you should experiment with your posting frequency to find the sweet spot — i.e. when you get the most Likes/comments/shares per post.”

Information like this is available for instant access on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.

Digital Marketer’s blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters from the brightest minds in the industry, as well as a collection of Special Reports on how to combine marketing with major Internet players like Apple, Amazon, Google, and YouTube. A DM Labs membership takes things a step further, with split test results, website reviews, and of course access to RAW Trainings that are available anytime from any online device after their live events.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit

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