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Austin, TX (PRWEB) February 16, 2013
Digital Marketer, the industry-leading information and strategy-building company, has published the latest blog post from contributor Rebecca McClay, who wrote about Facebook’s location-based app that is rumored to launch in mid-March.
McClay said that the app will continuously report where a user is located, even working when the app is turned off.
“In this way,” McClay wrote, “consumers themselves become the marketers as their buying habits influence their friends with no extra effort required. Location-tracking apps like this are poised to trigger the modern day “word-of-mouth” marketing.”
“While location-tracking may creep out users concerned with how Facebook handles private information, the social media company’s data use policy puts it in a strong position to charge forward with the app,” continued McClay in the blog post.
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