Digital Marketer Blog Asks, Are Facebook Pages More Useful than Websites?

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After a study said half of consumers find a Facebook page more useful than a website, the Digital Marketer blog couldn’t help but comment.

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The Digital Marketer blog recently addressed an increasingly important question: what’s better, a company’s website or their Facebook page?

The Digital Marketer blog recently addressed an increasingly important question: what’s better, a company’s website or their Facebook page? Josh Loposer, Managing Editor at Digital Marketer, blogged about the pros and cons in the eyes of an online marketing campaign, and what makes Facebook an intriguing part of it.

“While I have some serious doubts about a Facebook Page being more useful in terms of consumer research, there’s no doubt that a brand page is essential,” wrote Loposer in the blog.

For marketers, this boils down to a good news and bad news scenario, says Loposer.

“On the good side, Facebook is bursting at the seams with traffic, much of it relevant, and it’s a very inexpensive place to promote new products and offers. It’s a gargantuan pocket of traffic that is relevant because it has a tendency to self-select; FB users find you. The downside is that, Facebook is a pretty restrictive environment for marketers and, of course, it’s not exactly a place where you can sell directly,” said Loposer. “It’s also a kind of tricky environment for promotions, since it’s not primarily a marketing channel.”

Loposer’s wit and smarts qualify him as a perfect lead blogger for Digital Marketer, and his opinions and perspectives are shared daily in the DM blog.

Information like this is available for instant access on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.

Digital Marketer’s blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters from the brightest minds in the industry, as well as a collection of Special Reports on how to combine marketing with major Internet players like Apple, Amazon, Google, and YouTube. A DM Labs membership takes things a step further, with split test results, website reviews, and of course access to RAW Trainings that are available anytime from any online device after their live events.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

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