TopRank Online Marketing Presents Cutting Edge Digital Marketing and PR Strategies at PRSA International and DPAC II Conferences

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Industry leading digital marketing and PR agency TopRank Online Marketing executives present at two industry conferences to share best practices and results of a new Journalist Use of Search Survey for news SEO and best practices digital asset optimization.

SEO: Is Finding Your Inner DAO the Answer?

TopRank Online Marketing, a leading Internet marketing firm, has announced that CEO Lee Odden and Sr. Account Manager, Jolina Pettice will speak at two industry conferences this week, including the PRSA International Conference in Detroit, MI and the Digital Publishing & Advertising Conference II (DPAC II) in New York, NY.

Lee Odden, TopRank Marketing CEO, presents a half-day, pre-conference workshop at the PRSA International Conference, reporting the results of TopRank's recent Journalist Use of Search Survey and giving participants a better understanding of how to optimizing news content for improved visibility on search engines.

Participants will gain insight into how journalists use Web-based searches on a daily basis to research stories, find subject matter experts and track conversations on topics of interest. The half-day seminar covers search engine optimization (SEO) fundamentals as well as measuring and reporting the results of news content optimization.

Odden also participates on a panel, The Changed PR Landscape: What Works, What Doesn't with David Bradfield of FH Digital, Peter Himler of Flatiron Communications, and Rob Key of Converseon with a focus on the future of PR and new media.

"Businesses can gain competitive marketing advantages by implementing smart PR and SEO strategies," comments Odden. "In these uncertain economic times, business marketers and PR professionals need even more effective marketing insight like the information TopRank is presenting at PRSA International and DPAC II."

The 2008 PRSA Internal Conference is being held October 25-28 at the Detroit Marriott at the Renaissance Center in Detroit, Michigan. Communications professionals from around the world will be in attendance to share strategies and make new connections at this popular industry event.

TopRank Online Marketing Sr. Account Manager Jolina Pettice will join a panel of industry professionals including Rob Belanger of Yahoo!, and Anne Kennedy of Beyond Ink, at DPAC II.

The DPAC II panel titled: "SEO: Is Finding Your Inner DAO the Answer?" discusses how Digital Asset Optimization (DAO), a term coined by TopRank Online Marketing, can increase visibility and drive traffic to digital content such as videos, podcasts, images and other digital assets published to the web.

The DPAC II Conference is being held on October 27-28 at the New York Marriott Marquis in New York, New York. DPAC II will bring together leaders in media, marketing, publishing and technology to discuss the exploding digital and advertising industry, while exploring the new frontiers of 'digital' for marketers and advertising agencies.

Blog coverage of both conferences can be found at TopRank's Online Marketing Blog.

About TopRank Online Marketing:
TopRank Marketing is a leading internet marketing and digital PR agency, offering strategic search engine optimization and digital public relations consulting, training and implementation services for Fortune 500 companies.

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Jessica Cameron Ruud
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