Brand consistency across various locations and stores improves overall customer experiences; however, customization of content, prices and promotions may be necessary for keeping the franchise relevant to the local market
Sterling, VA (PRWEB) April 15, 2013
Mvix, the market leader in digital signage systems, has announced the launch of an innovative, web app for brand continuity management across decentralized digital signage networks. Appropriately labeled as BrandSignage, this cloud-based software is targeted towards franchise-leveraged businesses, allowing brand consistency across their entire franchise network.
Speaking on the occasion, Ross McClymonds, VP of Global sales commented, “This web-app is the first of its kind in our industry and we are very excited about this new system. This product is a result of months of market research, client demos and trials. Its comprehensiveness and versatility ensures its application in a wide range of franchise-based operations and use cases."
BrandSignage is built on the fundamental idea that ensuring and building brand consistency is a corporate-level phenomenon, whereas leveraging, growing and promoting the corporate brands is a franchise-level venture. It allows corporate / brand-owners to set brand guidelines for in-store, digital signage advertising and digital menu boards along with an easy-to-use interface for franchisees to deploy approved media content and menu board layouts on screens.
“Multi-unit franchises always face difficulties trying to ensure brand consistency,” said Ross. “Brand consistency across various locations and stores improves overall customer experiences; however, customization of content, prices and promotions may be necessary for keeping the franchise relevant to the local market.”
BrandSignage comprises of two related modules for brand continuity management: “Template Designer” and “Campaign Manager”. Template Designer allows brand-owners to upload signage templates (e.g. Menu board layouts) and assign these templates to specific franchisees along with usage guidelines and specific editing permissions. Franchisees, on the other hand, can edit, customize and localize these templates to suit their markets. These personalized templates can then be published by the franchisee, thus ensuring brand consistency and local-market relevance. The “Campaign Manager” module is a point-of-purchase, Ad campaign management tool which allows brand-owners to provide a set of mandatory (national) and non-mandatory (local) Ad campaigns to each franchisee. All mandatory campaigns are automatically included across the entire signage network whereas the franchisees can choose amongst the non-mandatory campaigns for their respective locations.
“We have built BrandSignage as a complimentary system to our XhibitSignage solution, thereby providing a comprehensive digital signage bundle to our enterprise clients. So far we have received excellent market feedback on the comprehensiveness of its features. Initial field tests and pilot evaluation programs have provided excellent feedback from both brand-owners and franchisees. We are now proud to launch this robust product after incorporating those enhancements," said Ross.
To learn more about Mvix’s BrandSignage solution, visit http://www.brandsignage.com or call 866.310.4923 to schedule a demo. For all digital signage products, visit: http://www.mvixdigitalsignage.com.