Peterborough, NH (PRWEB) February 08, 2012
@Website Publicity, the digital agency for Search, Social and Mobile, announced today the addition of Lilliane LeBel to its team. LeBel joins the company as its Senior Strategy Consultant and will be responsible for assisting clients and prospective clients in determining where and how digital marketing fits best into their integrated marketing goals and budget.
“Lilliane brings a rich ‘big picture’ perspective to our team of digital advertising and SEO specialists,” said Susan O’Neil, company CEO. “While online advertising spend is expected to top traditional advertising spend nationally this year, strategizing and budgeting for each channel has to be carefully weighted and then integrated. Lilliane’s long experience in direct marketing and market research will help us help our clients take advantage of the best opportunities this shift will bring.”
Previous to joining @Website Publicity, LeBel was the Vice President of Business Intelligence at Direct Media Millard where she created the research division. Its focus was to assist multichannel retailer and publishing clients with strategic and marketing plans including branding, merchandise and design issues, audience definition and customer satisfaction as well as interactive marketing including social media, mobile and SEM. LeBel has published articles and white papers in industry media, been a speaker at multiple conferences, and has long been active in industry organizations, most recently serving on the board for the Vermont/New Hampshire Marketing Group.
For more information about @Website Publicity, visit the company’s website at http://www.websitepublicity.com.