ExtendMedia Expands its United Kingdom, European Operations: Brings Its Unique Solution Set for Powering Digital Media Commerce to the Continent's Burgeoning Online Video Scene

Share Article

ExtendMedia Corporation (http://www.extend.com), whose software powers digital media commerce for leading media and entertainment players in North America, announced that it has expanded its operations in the United Kingdom and western Europe through a network of individual business development representatives and industry partners.

Together with IBM's SOA architecture, OpenCASE addresses a key aspect of digital content workflow in this fast- evolving marketplace.

    ExtendMedia will maintain business development representation located in London and Milan. The expansion allows ExtendMedia to tap into the brisk global market for online video delivery solutions that allow all members of the digital media value chain to better monetize and control their online video businesses.

The company is also an IBM Business Partner and made the announcement at today's IBC 2007 Expo in Amsterdam, where it is demonstrating its flagship OpenCASE digital content services platform's role in the IBM Digital Consumer solution in Booth # 2.120 - 2.121.

IBM's Digital Consumer solution supports the end-to-end business process for assembly, management, consumption and measurement of digital content to consumers, whether direct or through intermediaries.

With entertainment content increasingly distributed over IP networks, media companies and content players across all geographies are experimenting with new online ventures and business models, such as pay per view, download to own, rental or ad-supported content.

Yet distributors are straining to build out Web architectures to support these initiatives - architectures that provide tight security and the flexibility for varying business models - while still preserving a rich consumer experience that well-represents their trusted brands.

IBC attendees can explore ExtendMedia's solution to these challenges -its OpenCASE(TM) digital content services platform. Built on a service-oriented architecture, the product gives companies unrivaled flexibility and versatility to create, control and securely deliver high-quality media services. It includes modules that can be used separately or as a complete end to end solution, including metadata management, DRM, encoding, support for multiple commerce models, publishing, AND distribution. OpenCASE is sold both as Software as a Service (SaaS) or as an enterprise-licensed, on-premise offering.

Enhancements in the new version of OpenCASE being showcased at IBC allow easier syndication of content, so distributors can reuse electronic sell-thru (EST) and subscription video offerings on multiple sites. The new version also expands support for deploying applications on portable devices, and adds compliance for COPP, an increasingly important content security protocol.

"As media companies transform global distribution of digital entertainment content, they require flexibility for multichannel distribution - and the ability to link existing systems with new consumer touchpoints," said David Jensen, partner, Digital Media, IBM Global Business Services. "Together with IBM's SOA architecture, OpenCASE addresses a key aspect of digital content workflow in this fast- evolving marketplace."

"Content companies today are implicitly global, and so it only makes sense that the providers who serve them, like ExtendMedia, have a worldwide footprint," said Keith Kocho, founder of ExtendMedia and noted Canadian digital media expert. "We've received immediate warm reception from UK and Italian content companies and service operators and we believe that demonstrates the strong market need for content services platform solutions. We also are already deep in discussions with a number of UK and pan-European content players about digital content services, and look forward to sharing news of some major engagements in the near future."

About ExtendMedia Corporation

Headquartered in Boston, MA, ExtendMedia provides a digital content services platform that enables content rights holders and distributors to quickly create, manage, secure, and monetize content services across broadband, TV and mobile devices.

The company's flagship product offering, OpenCASE, is purpose-built to satisfy the demanding needs of the media market for an end-to-end, enterprise-class, digital content service delivery platform. Built on a service-oriented architecture, OpenCASE can be rapidly deployed and integrated with existing operational systems giving customers unrivaled flexibility and versatility to create, control and securely deliver high-quality media services. The product is available as an ASP or as an enterprise-licensed, on-premise offering.

ExtendMedia has over 15 years of experience working closely with the world's most successful and innovative communications and media companies including: SHOWTIME, Hewlett Packard, Cablevision, Nelvana Entertainment, Bell Canada, Manitoba Telecom Services and ClickStar. For more information, please visit http://www.extend.com.

All trademarks, trade names, service marks, and logos referenced herein belong to their respective registered owners.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mary Kae Marinac
Visit website