The Business Marketing Association has been a continued resource in developing relationships, providing resources and creating an environment to support our objectives
Denver, CO (PRWEB) February 1, 2010
Faction Media L.L.P. has announced it will continue to support the Business Marketing Association’s Colorado chapter by renewing its Trustee status for 2010. BMA’s focus on serving the Denver Business to Business marketing community based on four core principles: Education, Networking, Resources and Professional Recognition. Faction Media continues to be committed to supporting the community in which it serves.
“Faction Media’s long standing association with a quality organization is something we’re very proud of. BMA has been instrumental to the growth of our agency as well as the development of our staff” said Dave Greves Co-Founder and Partner.
Faction Media leadership has been members of the Business Marketing Association for the last decade with its members serving on several committees and executive leadership.
“B2B marketing presents unique challenges, Faction Media’s goal is to providing B2B clients with ingenious, strategic solutions and innovative executions in the rapidly evolving and complex marketing landscape, through analysis, effective storytelling and analytical performance tracking. The Business Marketing Association has been a continued resource in developing relationships, providing resources and creating an environment to support our objectives” said Aaron Batte Co-Founder and Partner at Faction.
With a roster of corporate members such as Gates Corporation, Sun Microsystems, Teletech, Prologis and tw telecom as well as a host of vendor/supplier companies BMA is a diverse group united by the common goals of improving the quality of B2B marketing.
“Our perspective on marketing is not just about putting a message out there and waiting to see if it resonates. We can measure and analyze campaign data to find out what people are saying and thinking and how they are interacting with what we’re selling”, said Steve Riegel Co-Founder and Partner. “It’s about a conversation, about learning and discovering and growing with your audience. BMA Colorado provides us with a cadre of speakers and workshops that educate and empower our employee base” he added.
About Faction Media:
Faction Media is a full-service digitally led communications agency that helps clients compete, evolve and grow in an increasingly complex and fragmented marketplace. Faction provides digital strategy, audience insight, creative services, interactive development, search marketing, performance analytics and marketing optimization to Fortune 1000 companies including some of the largest and most innovative businesses in the world.
Faction Media’s Unified Marketing™ approach combines new and evolving interactive tools with traditional channels to identify, build and execute the most effective and successful brand and demand generation campaigns. A commitment to performance accountability, technology, and creative innovation has defined Faction’s place as a leader in business-to-business communications and marketing.
For more information on Faction Media visit factionmedia.com
About the Business Marketing Association:
Started in 1922, today’s Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in businesses worldwide. BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: Customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marcom, and analytics. BMA’s members represent state-of-the art expertise in business-to-business marketing and communications, and share best practices for the benefit of the global business community.
For more information visit bmacolorado.org.
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