Little Falls, NJ (PRWEB) July 24, 2012
With each passing year, more and more devices are being created with online capabilities. Many businesses have already jumped on board and adapted their marketing strategies to meet their goals through this changing market. Although many have already made their move into the digital, there are many businesses that are still sticking to their traditional marketing strategies. That being said, Route 72 Systems just recently created a program to make the transition much easier for those looking to buy email list information and maximize their investment.
There is no doubt that print media and other "old school" tactics can help get a marketing campaign off its feet, but those who have been able to utilize and adapt to the digital marketplace have found just as much if not more success building a customer base through online marketing. An email address list is useless without proper strategies in place and that's the purpose of this new program.
Route 72 Systems have been working to build a strong bridge between businesses and the online marketing world because they understand why older companies are hesitant to enter this branch of the marketing arena. Jim Alamia, CEO and Founder of Route 72 Systems states, "Usually when a business grows or changes, something has to be sacrificed in order for that growth. That is why at first, some may shy away from adapting their marketing strategies. In this case, once on board, many of our clients find that the digital marketplace is more familiar to them than they thought and discover that their old school tactics and practices are indeed enhanced, not sacrificed."
In a nutshell, there are actually many similarities to digital and traditional marketing strategies. Whether content is distributed through print media or digitally, the idea is to get the word out and attract a customer base. Print media and older methods can be useful in their own way, but there is no doubt that utilizing email marketing strategies have helped many businesses accomplish the same goals for a lesser cost, more efficiently, and to a wider audience. Jim Alamia states, "We set out to make a business's transition to the digital arena as easy as possible. Our full service Internet marketing service has not only helped many of our clients keep their current customer base, but also build on that customer base as well."