SXSW and ON Networks to Host Industry’s
First Awards Honoring Original, Digital Entertainment Series
AUSTIN, Texas (Business Wire EON/PRWEB ) November 19, 2007 --
Movies have the Oscars. Television has the Emmys. And now ON Networks™
(ON), in partnership with South by Southwest (SXSW) Film Conference and
Festival, will recognize the best in digital entertainment with the
Greenlight Awards™, a competition aimed at
discovering the next great, original and episodic digital series.
Submissions will be reviewed from December through February 15, 2008
culminating at an exclusive event during SXSW 2008, March 7-15. Detailed
information about submission criteria and requirements, celebrity judges
and other contest information will be available in early December on the
SXSW and ON websites.
Unlike traditional television series, which are limited by broadcast
schedules and narrow distribution, digital series vary in length and are
available to consumers anywhere and anytime via the web, mobile devices,
gaming consoles, IPTV and digital cable systems. As a result, digital
series give advertisers, writers, talent and producers global access to
potential audiences and a new revenue channel.
“Episodic content for mobile and Web
technology is the future for many independent filmmakers and creative
artists,” says SXSW Film Festival Producer,
Matt Dentler. “At SXSW, we do our best every
year to look beyond the normal channels to find new talent. We’re
thrilled to partner with a forward-thinking company like ON Networks so
we can tap into some of today’s up-and-coming
content producers.”
The winner of this exciting new media challenge will be announced at the
Greenlight Awards event during SXSW 2008, and will receive $10,000.00
cash and a distribution deal from ON.
“As recent shifts in the network TV industry
have shown, digital content is here to stay,”
said Jen Grogono, chief content officer for ON Networks. “Its
openness is already allowing a far greater number of talented writers
and producers to bring their ideas to new networks everywhere so that
consumers can discover the next big thing in television entertainment.
We are delighted to partner with SXSW to recognize the emerging talent
of the digital era.”
About SXSW
The South by Southwest (SXSW) Film
Conference & Festival, now in its 15th
year, emphasizes all aspects of the art and business of independent
filmmaking. The Festival has gained international acclaim for the
quality of its programming with a special focus on emerging talents who
benefit from having their films in the company of the cinematic greats
whose work is regularly presented. It takes place in Austin, TX March
7-15, 2008. More information at: http://2008.sxsw.com/film.
About ON Networks, Inc.
ON Networks is changing the way traditional TV programs are created,
distributed, consumed and monetized. It’s a
new media company delivering original, high-definition shows on-demand
across multiple digital platforms, including the Internet, digital
cable, IPTV, and various mobile and gaming devices. Offering lifestyle
programs covering a variety of topics, ON’s
weekly shows satisfy the growing demand for relevant, smart and
entertaining programming that is available when, where and how viewers
want to watch it. ON Networks is a privately-held company backed by
Accel Partners, Austin Ventures and AT&T. See tomorrow’s
television programming today at www.onnetworks.com.
ON Networks and Greenlight Awards are trademarks of ON Networks, Inc.
All other names may be trademarks or registered trademarks of their
respective owners.
See the original story at: http://eon.businesswire.com/releases/digital/network/prweb570674.htm
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