myPhotopipe.com Unveils New Advertising Campaign for its Online Photo Processing Unit--Provocative Approach Targets Serious Digital Photographers
The use of online services for processing digital photos into prints continues to be the fastest growing segment in the photo print industry yet most web services limit photographers to the somewhat dated menu of 4x6s and 8x10s. myPhotopipe.com’s advertising extends the online lab’s “unlimited print options” positioning to its ad campaign by saying that in this digital age, a professional print lab has to be as flexible and as adaptive as the photographer it serves, no matter the size or shape print their images requires.
Atlanta, GA (PRWEB) July 13, 2006 -- Online photo processing service myPhotopipe.com (www.myphotopipe.com) confirmed that a new advertising campaign would premier in Shutterbug Magazine in September 2006 and rollout to other photography magazines and online media by October. The campaign targets owners of digital cameras and those that use online services to process their digital photos.
“There have been murmurs on Internet blogs and websites about the purpose behind some striking photos we put on our web site and to be honest, the murmurs were on the money,” said myPhotopipe.com CEO L. Douglas Keeney. “The photos are provocative and, yes, we were testing them before folding them into our new ad campaign and some astute photographers deciphered our little roman a clef. So we’re making it official – there is a new campaign coming. You will see New York in a way you’ve never seen New York; you will see landscapes and portraits in ways not yet taught in schools.”
The new campaign, titled MyCamera. MyPhotopipe. is about individualism and personal expression and how photographers are constantly rewriting the rules. “Our company is not about hero worship or saying, ‘Hey, if you shoot pictures like this guy you’ll be famous,’” said Keeney. “Yes, our customers are well known; many are famous-- but the point is they got there by finding their own styles and breaking the rules. I think few would argue with Joshau Reynolds who said 250 years ago said, “Could we teach taste or genius by rules, there would no longer be taste and genius.” Our job is to let the genius of our photographer flourish and let our prints showcase the way they see the world.
That’s what this campaign says.”
myPhotopipe.com offers 94 standard photographic print options and an unlimited number of trim-to-image options. The Company recently launched a line of photographic prints that are as large as 4x8 feet, and, Giclee printing on canvas and watercolor papers.
This announcement includes pictures of the advertising.
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